LinkedIn states it generally does not share your personal data directly with advertisers, but ad providers may still identify you through cookies or other tracking when you view or click ads, and in some cases hashed identifiers may be shared.
This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
While the policy limits direct named data sharing with advertisers, it acknowledges that ad providers can identify users through technical mechanisms such as cookies when ads are viewed or clicked, which may in practice enable advertiser-level identification even without formal data transfer.
Interpretive note: Whether cookie-based advertiser identification upon ad interaction constitutes 'sharing' or 'sale' under CCPA/CPRA is subject to regulatory interpretation and may vary by enforcement context.
The terms permit sharing hashed or device identifiers with advertisers and acknowledge that ad providers may track individual users through cookies upon ad interaction. This means ad providers may build profiles of your behavior across ad interactions even under the stated limits on direct data sharing.
How other platforms handle this
We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
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"We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already visible to anyone under your settings. However, if you view or click on an ad on or off our sites or apps, the ad provider will get a signal that someone visited the page that displayed the ad, and they may through the use of mechanisms such as cookies, determine it is you.— Excerpt from LinkedIn's LinkedIn Privacy Policy
1. REGULATORY LANDSCAPE: This provision engages GDPR Article 6 lawful basis and the ePrivacy Directive for cookie-based advertiser identification, CCPA/CPRA provisions on sharing personal information for cross-context behavioral advertising, and FTC guidance on unfair or deceptive advertising data practices. The Irish Data Protection Commission and California Privacy Protection Agency are relevant enforcement authorities. 2. GOVERNANCE EXPOSURE: Medium. The acknowledgment that ad providers may identify users through cookies upon ad interaction, combined with the sharing of hashed or device identifiers, creates de facto data sharing that may constitute 'sale' or 'sharing' under CCPA/CPRA definitions, triggering opt-out rights for California residents. 3. JURISDICTION FLAGS: California residents have CPRA opt-out rights for sharing of personal information for cross-context behavioral advertising. EU/EEA users require consent under the ePrivacy Directive for cookie-based advertiser tracking. The characterization of hashed identifiers as personal data is noted to vary by jurisdiction. 4. CONTRACT AND VENDOR IMPLICATIONS: Advertisers using LinkedIn's ad products should review their own obligations regarding data received via ad interaction signals and cookie-based identification, particularly in EU and California contexts. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that LinkedIn's consent mechanisms for ad-related cookie use meet applicable standards, assess whether the policy's description of data sharing satisfies CCPA 'sharing' disclosure requirements, and verify that member-facing opt-out mechanisms for advertising data use are functional and prominent.
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While the policy limits direct named data sharing with advertisers, it acknowledges that ad providers can identify users through technical mechanisms such as cookies when ads are viewed or clicked, which may in practice enable advertiser-level identification even without formal data transfer.
The terms permit sharing hashed or device identifiers with advertisers and acknowledge that ad providers may track individual users through cookies upon ad interaction. This means ad providers may build profiles of your behavior across ad interactions even under the stated limits on direct data sharing.
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