Zoom states it may share your device identifiers, behavioral data, and other information with third-party advertising and analytics companies to serve you targeted ads and measure how well those ads perform.
This analysis describes what Zoom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the disclosure of behavioral and identifier data to third-party advertising networks, which may include data brokers or ad exchanges that further share this data. This is separate from Zoom's use of your data for its own service delivery.
Interpretive note: The specific third-party advertising partners and the precise categories of data shared are not enumerated in the document, creating some ambiguity about the full scope of this sharing.
Your browsing and usage behavior on Zoom's websites and apps, along with device identifiers, may be shared with advertising and analytics partners for targeted advertising purposes. California residents can opt out of this sharing through Zoom's 'Do Not Sell or Share My Personal Information' mechanism.
How other platforms handle this
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We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
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"Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.— Excerpt from Zoom's Zoom Privacy Statement
REGULATORY LANDSCAPE: This provision engages CCPA and CPRA 'sharing' definitions, which cover disclosure of personal information to third parties for cross-context behavioral advertising even where no money changes hands. GDPR Articles 6 and 7 apply to the lawful basis for this processing for EU/UK users. The FTC Act applies to representations about data sharing practices. GOVERNANCE EXPOSURE: Medium. The sharing of behavioral and identifier data with advertising partners is a common industry practice, but it triggers CCPA opt-out obligations and GDPR consent or legitimate interests requirements. Organizations that deploy Zoom's web properties to their users should assess whether this advertising data sharing is disclosed in their own privacy notices. JURISDICTION FLAGS: California residents have explicit opt-out rights under CPRA for sharing of personal information with third parties for cross-context behavioral advertising. EU/UK users may have stronger protections under GDPR depending on the lawful basis Zoom relies on for this processing. CONTRACT AND VENDOR IMPLICATIONS: B2B customers whose employees use Zoom should verify whether the data processing agreement with Zoom addresses advertising data sharing and whether this is consistent with their own user-facing privacy commitments. COMPLIANCE CONSIDERATIONS: Organizations should confirm that their privacy notices accurately reflect downstream data sharing with advertising partners facilitated through Zoom's properties. California-regulated entities should verify that Zoom's opt-out mechanism is accessible to their users.
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This provision authorizes the disclosure of behavioral and identifier data to third-party advertising networks, which may include data brokers or ad exchanges that further share this data. This is separate from Zoom's use of your data for its own service delivery.
Your browsing and usage behavior on Zoom's websites and apps, along with device identifiers, may be shared with advertising and analytics partners for targeted advertising purposes. California residents can opt out of this sharing through Zoom's 'Do Not Sell or Share My Personal Information' mechanism.
ConductAtlas has identified this type of provision across 13 platforms. See the full comparison.
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