Twilio keeps your personal information for as long as it needs it to run its business or meet legal requirements, without specifying fixed deletion timelines for most data categories.
This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The notice does not state specific retention periods for most categories of personal data, meaning data collected from website visits and marketing interactions may be retained for extended periods at Twilio's discretion.
Interpretive note: The notice does not specify retention periods for individual data categories; actual retention durations depend on internal Twilio policies not published in the notice.
The updated Privacy Notice now explicitly discloses that Twilio is subject to FTC investigatory and enforcement powers, clarifying the regulatory oversight applying to the company. The policy also establishes an opt-out right allowing users to prevent disclosure of their data to third parties (other than service providers) or use of data for purposes materially different from the original collection purpose. You can exercise this opt-out by contacting Twilio through the mechanisms described in the privacy notice.
View change record →The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.
View change record →The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.
View change record →Removal of data retention policy details eliminates clarity on how long Twilio stores personal information and the criteria used to determine retention periods.
View full change record →Establishes explicit data retention principles and criteria, demonstrating commitment to data minimization and compliance with privacy law retention requirements.
View full change record →This provision states that retention periods are determined by Twilio based on business need and legal requirements without publishing specific timelines, which may affect how long contact, behavioral, and device data is held.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, whether we can achieve those purposes through other means, and the applicable legal requirements.Excerpt from Twilio's Privacy Notice
(1) REGULATORY LANDSCAPE: GDPR requires that personal data be kept in a form that permits identification for no longer than necessary for the purpose for which it was processed, per the storage limitation principle.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The notice does not state specific retention periods for most categories of personal data, meaning data collected from website visits and marketing interactions may be retained for extended periods at Twilio's discretion.
This provision states that retention periods are determined by Twilio based on business need and legal requirements without publishing specific timelines, which may affect how long contact, behavioral, and device data is held.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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