California residents can opt out of having their data shared for targeted advertising by using Twilio's privacy portal or by enabling Global Privacy Control in their browser.
This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The notice acknowledges that sharing data with advertising partners may qualify as a sale or sharing under CCPA/CPRA, which triggers a legally mandated right for California residents to opt out of this specific data use.
This provision states that California residents can exercise opt-out rights for targeted advertising data sharing via https://privacy.twilio.com or by using a Global Privacy Control-enabled browser, which Twilio states it will honor.
How other platforms handle this
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
You have the right to opt out of the sale or sharing of your personal information. To exercise this right, please click on the 'Do Not Sell or Share My Personal Information' link available on our website, or contact us as described in the 'Contact Us' section of this policy. We will process your req...
If you are a California resident, you have certain rights with respect to your personal information, including: The right to know about the personal information we collect, use, disclose, and sell. The right to delete your personal information. The right to opt out of the sale or sharing of your per...
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"California residents have the right to opt out of the sale of their personal information. As described in this notice, we may share certain personal information with third parties for purposes of cross-context behavioral advertising, which may constitute a sale or sharing under California law. To opt out of the sale or sharing of your personal information, please visit our privacy request portal at https://privacy.twilio.com or enable a Global Privacy Control signal in your browser, which we will treat as a valid opt-out request.— Excerpt from Twilio's Twilio Privacy Notice
(1) REGULATORY LANDSCAPE: CCPA and CPRA require businesses that sell or share personal information for cross-context behavioral advertising to provide a clear opt-out mechanism. The California Privacy Protection Agency and California Attorney General are the primary enforcement authorities. Failure to honor opt-out signals, including Global Privacy Control, may constitute a violation of CPRA. (2) GOVERNANCE EXPOSURE: High. The notice acknowledges that current data sharing practices may constitute a sale or sharing under California law, confirming that CPRA opt-out obligations are triggered. Compliance teams must ensure the opt-out mechanism covers all downstream data flows to advertising vendors. (3) JURISDICTION FLAGS: This provision applies specifically to California residents under CCPA and CPRA. Similar opt-out rights exist for residents of Colorado, Virginia, Connecticut, Texas, and other states with comprehensive privacy laws, though the notice's explicit coverage of these states should be verified. (4) CONTRACT AND VENDOR IMPLICATIONS: Vendors receiving data flagged for opt-out must be contractually prohibited from processing that data for advertising purposes. Twilio's service agreements with advertising partners should include provisions requiring them to honor opt-out signals propagated from Twilio. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the Global Privacy Control signal is technically detected and propagated to all advertising and analytics vendors on the Twilio website. The opt-out mechanism should be tested for functionality on each page that deploys tracking scripts. Records of opt-out requests and their processing should be maintained.
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The notice acknowledges that sharing data with advertising partners may qualify as a sale or sharing under CCPA/CPRA, which triggers a legally mandated right for California residents to opt out of this specific data use.
This provision states that California residents can exercise opt-out rights for targeted advertising data sharing via https://privacy.twilio.com or by using a Global Privacy Control-enabled browser, which Twilio states it will honor.
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