Provision record
Airbnb · Airbnb Privacy Policy · View original document ↗

Behavioral Advertising and Data Sharing with Advertising Partners

Medium severity Medium confidence Inferred from context Common · 288 of 352 platforms
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Document Record

What it is

Airbnb may share your device identifiers, platform browsing activity, and inferred interest data with advertising partners so that you can be shown targeted ads on other websites and apps beyond Airbnb.

This analysis describes what Airbnb's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes a data-sharing practice between Airbnb and advertising networks and analytics providers, enabling cross-platform targeted advertising based on user activity within the Airbnb ecosystem. This authorization permits the transfer of identifiable and behavioral data to external entities for advertising purposes.

Interpretive note: Exact verbatim text was not extractable from the truncated HTML document; this provision reflects Airbnb's known published policy content regarding advertising data sharing.

Clause Stability Stable

0
Changes
4
Months Monitored
May 12, 2026
First Seen
May 12, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

The terms authorize Airbnb to share device identifiers, browsing behavior, and inferred preferences with advertising and analytics partners for cross-platform targeted advertising; California residents have a statutory right to opt out of this sharing, and EU users may have consent-based rights depending on applicable national law.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Navigate to Account Settings, select Privacy or Data Settings, and locate the opt-out controls for targeted advertising or data sharing for advertising purposes; submit the opt-out preference.

How other platforms handle this

Adobe Medium

In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to show you relevant ads.

Excerpt from Airbnb's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision engages CPRA's definition of 'sharing' personal information for cross-context behavioral advertising (Civil Code Section 1798.120), which triggers an opt-out right independent of whether monetary consideration is exchanged.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Airbnb Privacy Policy
Entity
Airbnb
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 12, 2026
Record ID
CA-P-011492
Document ID
CA-D-00074
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a517825f17f69a20f344467ab86ed6f045bb7f1e1947af5a2134b4baa6e427bd
Analysis generated
May 8, 2026 14:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Airbnb
Document: Airbnb Privacy Policy
Record ID: CA-P-011492
Captured: 2026-05-08 14:34:39 UTC
SHA-256: a517825f17f69a20…
URL: https://conductatlas.com/platform/airbnb/airbnb-privacy-policy/provision/CA-P-011492/behavioral-advertising-and-data-sharing-with-advertising-partners/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Airbnb's Behavioral Advertising and Data Sharing with Advertising Partners clause do?

The clause establishes a data-sharing practice between Airbnb and advertising networks and analytics providers, enabling cross-platform targeted advertising based on user activity within the Airbnb ecosystem. This authorization permits the transfer of identifiable and behavioral data to external entities for advertising purposes.

How does this clause affect you?

The terms authorize Airbnb to share device identifiers, browsing behavior, and inferred preferences with advertising and analytics partners for cross-platform targeted advertising; California residents have a statutory right to opt out of this sharing, and EU users may have consent-based rights depending on applicable national law.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Airbnb?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Airbnb.