Twilio uses cookies and tracking pixels from companies including Google, Adobe, and Segment to track your browsing behavior across the web and deliver targeted advertisements.
This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The notice authorizes cross-site behavioral tracking by multiple third-party vendors, meaning your activity on Twilio's website may be used to serve you ads on other websites and applications.
Interpretive note: The complete list of third-party tracking vendors and the specific data each receives cannot be fully determined from the notice text; the page source reveals additional vendors not explicitly named in the policy text.
The updated Privacy Notice now explicitly discloses that Twilio is subject to FTC investigatory and enforcement powers, clarifying the regulatory oversight applying to the company. The policy also establishes an opt-out right allowing users to prevent disclosure of their data to third parties (other than service providers) or use of data for purposes materially different from the original collection purpose. You can exercise this opt-out by contacting Twilio through the mechanisms described in the privacy notice.
View change record →The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.
View change record →The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.
View change record →Shifted from describing third-party tools generically to explicitly documenting actual technical implementations of Google Tag Manager and Segment with code snippets.
View full change record →Shifted from technical implementation details (specific script names, head element loading) to broader privacy policy language describing cookies, web beacons, and the purposes of cross-context behavioral advertising without technical specifics.
View full change record →This provision states that third-party vendors including Google, Adobe, and Segment may collect behavioral data through cookies and pixels on Twilio's website and use it for interest-based advertising on other sites.
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We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your visits to our Services and other websites over time. This information may be used to serve you interest-based advertisements on our Services and on third-party sites and applications. We use third-party analytics and advertising tools, including those provided by Google, Adobe, and Segment, to help us understand how users interact with our Services and to deliver targeted advertising.Excerpt from Twilio's Privacy Notice
(1) REGULATORY LANDSCAPE: Cross-site tracking via cookies and pixels engages GDPR and UK GDPR consent requirements for non-essential cookies, the ePrivacy Directive, and CCPA/CPRA sharing provisions for targeted advertising.
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The notice authorizes cross-site behavioral tracking by multiple third-party vendors, meaning your activity on Twilio's website may be used to serve you ads on other websites and applications.
This provision states that third-party vendors including Google, Adobe, and Segment may collect behavioral data through cookies and pixels on Twilio's website and use it for interest-based advertising on other sites.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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