If you sell tickets on Ticketmaster, the payment services provider collects government-issued ID and potentially tax identification numbers from you as part of Know Your Customer (KYC) requirements.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision explains the operational basis for identity document collection in the secondary ticket sales process, clarifying that such collection is required by the payment processor's regulatory obligations rather than by Ticketmaster's discretionary choice.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Secondary market sellers must submit sensitive identity documents that are stored until regulatory requirements are met, increasing exposure in the event of a data breach or unauthorized access.
How other platforms handle this
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Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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Ticketmaster has changed this document before.
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"As our payment services provider is transferring the funds from the ticket sale price to you, they need to collect information such as a valid ID as part of their Know Your Customer (KYC) requirements. Once your identity has been verified, this information is stored and securely deleted in line with regulatory requirements.— Excerpt from Ticketmaster's Ticketmaster Privacy Policy
KYC obligations for payment processing trigger compliance with financial regulations and data minimization principles under GDPR; the policy's reference to tax identification numbers also implicates IRS reporting requirements for marketplace sellers in the US.
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The provision explains the operational basis for identity document collection in the secondary ticket sales process, clarifying that such collection is required by the payment processor's regulatory obligations rather than by Ticketmaster's discretionary choice.
Secondary market sellers must submit sensitive identity documents that are stored until regulatory requirements are met, increasing exposure in the event of a data breach or unauthorized access.
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