Ticketmaster builds a user profile based on your purchase history, browsing behavior, favorite artists, and event attendance, and uses this to personalize recommendations and communications unless you opt out.
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a default profiling and personalization system that operates automatically upon service use, enabling the platform to segment users based on behavioral and preference data for targeted messaging without requiring explicit opt-in authorization for the profiling mechanism itself.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →Your behavior across Ticketmaster is tracked and used to build a detailed profile that influences the marketing you receive; even after opting out, Ticketmaster states it will continue profiling for fraud screening purposes.
How other platforms handle this
Some features of our Services may use third-party automated technology to provide a more personalized experience, and to give you comprehensive insights about your data.
These features are off by default and, should you choose to enable them, you can always disable these features.
We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you.
"To make sure our messages and website are relevant to you (depending on your market). For example, when you 'favorite' certain artists and genres, purchase tickets, attend shows with friends and sign up for presales, we will inform you about similar events we think you might be interested in. We create a user profile with the information we have and how you use our services.Excerpt from Ticketmaster's Privacy Policy
Under GDPR Article 22 and equivalent frameworks, automated profiling with significant effects may require explicit consent or a documented legitimate interests assessment; the policy's reliance on legitimate interests for residual profiling warrants legal review.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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The clause establishes a default profiling and personalization system that operates automatically upon service use, enabling the platform to segment users based on behavioral and preference data for targeted messaging without requiring explicit opt-in authorization for the profiling mechanism itself.
Your behavior across Ticketmaster is tracked and used to build a detailed profile that influences the marketing you receive; even after opting out, Ticketmaster states it will continue profiling for fraud screening purposes.
ConductAtlas has identified this type of provision across 216 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ticketmaster.