When you create a Paramount+ account, you agree to the privacy policy through a click-wrap consent mechanism, which authorizes Paramount+ to collect registration data including your name, email address, password, date of birth, gender, and zip code.
This analysis describes what Paramount+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This consent mechanism is the legal basis for Paramount+'s data collection, and by clicking to create an account you are agreeing to the terms of the privacy policy, including data sharing practices with third parties.
Interpretive note: The full privacy policy text governing downstream use of registration data is not available in the truncated document; the adequacy of the consent mechanism for specific processing purposes requires review of the complete policy.
Your registration data including name, email, birth date, gender, and zip code is collected at sign-up and forms part of the profile used for targeting and personalization, and your acceptance of the privacy policy at registration is the basis on which Paramount+ asserts the right to use this data.
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""By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"— Excerpt from Paramount+'s Paramount Privacy Policy
REGULATORY LANDSCAPE: Click-wrap consent mechanisms must meet validity standards under applicable contract law and, in the privacy context, must be 'clear and conspicuous' under FTC guidance to constitute valid notice and consent. Under GDPR, click-wrap consent is only a valid lawful basis where it is freely given, specific, informed, and unambiguous; bundled consent to terms and privacy policy combined may not satisfy GDPR consent standards for all processing activities. The CCPA does not require consent for all data collection but does require adequate notice at or before the point of collection. GOVERNANCE EXPOSURE: Medium. The use of a single combined 'Terms of Use and Privacy Policy' consent at registration may be adequate under US standards but may face challenge under GDPR where consent is used as the lawful basis for behavioral advertising or third-party data sharing, since bundled consent does not satisfy GDPR's granularity requirement. JURISDICTION FLAGS: EU/EEA users have the strongest grounds to challenge bundled consent mechanisms under GDPR. California users have rights to know what data is collected at the point of registration under CCPA. The collection of birth date and gender at registration may implicate COPPA age verification requirements for users who indicate they are under 13. CONTRACT AND VENDOR IMPLICATIONS: The data fields collected at registration (name, email, birth date, gender, zip code) represent a defined personal data set that must be mapped to all downstream uses and vendor disclosures. Any vendor receiving registration data must have a DPA in place. COMPLIANCE CONSIDERATIONS: Legal teams should assess whether the click-wrap mechanism provides sufficiently granular notice of each category of data use, particularly for EU users, and whether separate consent flows are required for behavioral advertising uses. The birth date field should be evaluated for COPPA age-gate functionality.
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This consent mechanism is the legal basis for Paramount+'s data collection, and by clicking to create an account you are agreeing to the terms of the privacy policy, including data sharing practices with third parties.
Your registration data including name, email, birth date, gender, and zip code is collected at sign-up and forms part of the profile used for targeting and personalization, and your acceptance of the privacy policy at registration is the basis on which Paramount+ asserts the right to use this data.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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