OpenAI automatically collects technical information about your device, browser, IP address, and browsing behaviour using cookies and tracking technologies whenever you use its services.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision defines the scope of automated data collection mechanisms that OpenAI operates during service use. The authorization covers both device-level technical data and behavioral usage patterns, establishing the foundation for the company's data collection practices.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
View change record →The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
View change record →The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
View change record →Simply visiting OpenAI's website or using ChatGPT results in automatic collection of your IP address, device information, and usage patterns, which can be used to build a behavioural profile even if you never create an account.
How other platforms handle this
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
NIM container releases that collect data, collect it for the following purposes: (a) to properly configure and optimize products for use with Software; and (b) to improve NVIDIA products and services.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
"We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Service, and information about how you interact with the Service. We may also use tracking technologies such as cookies, web beacons, and similar technologies to collect information about your use of the Services.Excerpt from OpenAI's Privacy Policy
(1) REGULATORY FRAMEWORK: GDPR Art.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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This provision defines the scope of automated data collection mechanisms that OpenAI operates during service use. The authorization covers both device-level technical data and behavioral usage patterns, establishing the foundation for the company's data collection practices.
Simply visiting OpenAI's website or using ChatGPT results in automatic collection of your IP address, device information, and usage patterns, which can be used to build a behavioural profile even if you never create an account.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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