Netflix collects detailed gaming data including your gameplay activity, game progress, interaction patterns, and gaming history across all Netflix Games titles.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The collection scope encompasses both passive service interaction data and active user-generated information across Netflix's content and gaming services, establishing the informational basis for service operation, personalization, and analytics.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →If you play Netflix Games, Netflix collects granular data about your gameplay including every interaction, your progress, saved game states, and gaming history, which may be used for product improvement, personalization, and potentially advertising targeting.
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"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"Netflix account/profile information: We collect information that is associated with your Netflix account and/or Netflix profiles on your account (such as profile name and icon, Netflix game handle, ratings and feedback you provide for Netflix content), "My List" (watch list of titles), "continue watching" information, account/profile settings, and choices in connection with your use of the Netflix service. Usage information: We collect information about your interaction with the Netflix service (including playback events, such as play, pause, etc.), choices made when engaging with interactive titles, your Netflix game activity (such as gameplay, game use and interaction information, and progress or saved game information), Netflix viewing and gaming history, search queries on the Netflix service.— Excerpt from Netflix's Netflix Privacy Statement
REGULATORY FRAMEWORK: This provision implicates GDPR Article 6 (lawful basis for processing gaming data); CCPA/CPRA §1798.100 (right to know gaming data is collected and how it is used); COPPA (15 U.S.C. §6501) for gaming data collected from child users on Kids profiles where games may be accessible; Illinois BIPA (740 ILCS 14) if any biometric data is collected through gaming interactions (e.g., facial recognition or motion data); and FTC Act Section 5 for deceptive gaming data practices.
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Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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The collection scope encompasses both passive service interaction data and active user-generated information across Netflix's content and gaming services, establishing the informational basis for service operation, personalization, and analytics.
If you play Netflix Games, Netflix collects granular data about your gameplay including every interaction, your progress, saved game states, and gaming history, which may be used for product improvement, personalization, and potentially advertising targeting.
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