Netflix gives you the right to see, correct, delete, and transfer your personal data, and to object to how it is being used.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes procedural mechanisms through which users can exercise data subject rights under privacy regulations, requiring Netflix to maintain processes for receiving and responding to such requests.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated Privacy Statement explicitly discloses that Netflix collects voice inputs, including transcripts and recordings, when you use voice-related features on the service. The policy also expands the types of advertising-related data collected to include inferences about ad preferences at the household level and information gathered from advertiser websites and apps. These additions represent more detailed disclosure of existing or expanded data collection practices rather than entirely new service functionality. You can manage advertising preferences through Netflix's advertising choices settings, though the updated policy does not specify opt-out mechanisms for voice data collection or advertiser-website data gathering.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →You can request that Netflix delete all personal information it holds about you, export a copy of your data, or restrict how your data is used — these are real legal rights you can exercise by contacting privacy@netflix.com or through your account settings.
How other platforms handle this
Managing And Deleting Your Information. You have the right to access, correct, or delete your information in certain circumstances. We store information until it is no longer necessary to provide our Services or until your account is deleted, whichever comes first. You can delete your WhatsApp accou...
Depending on where you live, you may have certain rights regarding your personal information, such as the right to request access to, update, or delete the information we hold about you. You can exercise many of these rights directly through your account settings. You can also submit a request to us...
You may request that we delete your personal information. Subject to certain exceptions, upon receiving a verifiable consumer request, we will delete your personal information from our records and direct our service providers and contractors to delete your personal information from their records.
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"Your Privacy Rights: You have the right to request access to the personal information we hold about you, to request that we correct, update or delete your personal information, to object to or restrict our processing of your personal information, and to request portability of your personal information.— Excerpt from Netflix's Netflix Privacy Statement
REGULATORY FRAMEWORK: This provision implements GDPR Articles 15 (right of access), 16 (rectification), 17 (erasure), 18 (restriction), 20 (portability), and 21 (objection); CCPA/CPRA §§1798.100, 1798.105, 1798.110, 1798.115, 1798.120 enforced by CPPA and California AG; UK GDPR equivalent rights under the UK Data Protection Act 2018; and analogous rights under Brazil's LGPD and other applicable national laws.
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The clause establishes procedural mechanisms through which users can exercise data subject rights under privacy regulations, requiring Netflix to maintain processes for receiving and responding to such requests.
You can request that Netflix delete all personal information it holds about you, export a copy of your data, or restrict how your data is used — these are real legal rights you can exercise by contacting privacy@netflix.com or through your account settings.
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