Governance document

CA-D-000039

Netflix Privacy Statement

Netflix

Last change detected September 11, 2026 Privacy policy

SHA-256 (extracted text · extractor v2): e9dbec0451e961c9a0b… 5 versions captured 4 changes documented

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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology

115 Total

21 High severity

76 Medium severity

18 Low severity

Key Facts

What may enable others to access the Netflix account?

Netflix warns that failure by account holders or other users to maintain security of email address, login information, and signed-in devices may enable others to access the Netflix account, including personal information stored in it.

What user-generated information may be publicly available to other players?

Netflix discloses that certain user-generated information — including game handle, gameplay, text or voice chat, and user-generated content — may be publicly available to other players when a user participates in a Netflix game with features such as leaderboards.

What age must subscribers be?

Netflix requires subscribers to be at least 18 years of age, or the age of majority in their country of residence, whichever applies.

How may individuals below the minimum subscription age use the Netflix service?

Netflix requires that individuals below the minimum subscription age may only use the Netflix service with the involvement, supervision, and approval of a parent or legal guardian.

What may Netflix and its Service Providers monitor and record?

Netflix and its Service Providers may monitor and record message content, such as text or voice chat, to identify harmful behavior and help maintain the safety and security of the service and users.

Why may Netflix and its Service Providers monitor and record message content?

Netflix and its Service Providers may monitor and record message content, such as text or voice chat, to identify harmful behavior and help maintain the safety and security of the service and users.

What information about advertisements does Netflix collect?

Netflix collects information about advertisements on the Netflix service that users view or interact with, as well as inferences Netflix makes about users or their households based on data collected from or about them.

What inferences does Netflix make about users or their households?

What information does Netflix collect about users' interactions with the Netflix service?

Netflix collects information about users' interactions with the Netflix service, including playback events such as play and pause, as well as voice inputs including transcripts and recordings when users use voice-related features.

What does Netflix collect when users use voice-related features?

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Summary

This document explains what information Netflix collects about you — including how you watch, what ads you see, and your voice inputs — how Netflix uses that information for advertising, and what rights you have over your data. Netflix may monitor and record chat messages in its games, and some game activity like leaderboards may be visible to other players. If you are a US resident and do not want Netflix to sell or share your personal information, you can use the 'Do Not Sell or Share My Personal Information' link in the netflix.com footer.

Analysis

The Netflix Privacy Statement establishes Netflix's data collection practices, use of collected data, user rights, and limitations on Netflix's obligations. Netflix collects interaction data — including playback events, voice inputs with transcripts and recordings, advertisement engagement, and household-level inferences — and uses that data across the full advertising lifecycle, including for Behavioral Advertisements on eligible plans. The statement grants Netflix and its Service Providers discretion to monitor and record text and voice chat content in games without any obligation to do so, and discloses that certain game activity may be publicly visible to other players. Users are afforded a right to confirm processing, access, and copy of their personal information, and US residents are provided a mechanism to opt out of the sale or sharing of personal information via a dedicated link on netflix.com.

What this means for you

Netflix collects a broad range of information about you, including playback behavior, voice recordings and transcripts when you use voice features, ad interactions, and inferences about you and your household. If you play Netflix games with leaderboard or chat features, your game handle, gameplay, and chat content may be visible to other players or monitored by Netflix and its Service Providers, with no privacy guarantee in those communications. Kids profiles are excluded from Behavioral Advertising entirely. US residents who do not want Netflix to sell or share their personal information can use the 'Do Not Sell or Share My Personal Information' link in the footer of netflix.com, and all users have the right to confirm whether Netflix processes their personal information and to access and receive a copy of it.

Institutional Analysis

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4 important changes detected

5 versions captured · Last updated: April 2026

April 23, 2026

low

What changed Netflix modified four sentences in its Privacy Statement on April 23, 2026, making minor punctuation changes and adding language about cart abandonment tracking and SMS cart reminders. The changes remove commas in subsection headers and expand the stated uses of cookies and similar technologies to explicitly include tracking shopping cart activity and sending cart reminder messages via SMS. These updates clarify and expand the technical mechanisms Netflix uses to track user behavior and communicate with users.

Why this matters The updated Privacy Statement now explicitly discloses that Netflix uses cookies and similar technologies to track items placed in shopping carts, monitor when carts are abandoned, and determine when to send cart reminder messages via SMS. Previously, this specific use case was not mentioned in the policy's description of technology deployment. The revised language does not establish new consent requirements or opt-out mechanisms; it clarifies an existing technical practice in the stated purposes section. You can manage cookie preferences through the 'How can I exercise choice regarding these technologies?' section of the policy, though the SMS reminder functionality may be governed by separate communication preferences.

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April 19, 2026

medium

What changed Netflix updated its privacy statement on April 19, 2026 to add a new section covering US state privacy requirements, clarify how it collects and uses personal information, and expand disclosure of data collection practices. The statement now explicitly includes voice inputs with transcripts and recordings as collected data, describes new inferences made about user preferences for ad targeting, and references a separate US State Privacy Notice. The changes formalize existing practices under state privacy laws and provide more granular disclosure of data categories.

Why this matters The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.

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April 18, 2026 medium

Netflix's Privacy Statement was updated on April 18, 2026 with 73 modified sentences, 8 new sentences, and 2 removed sentences. Key changes include: the company now explicitly collects voice inputs …

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March 6, 2026 medium

Netflix's updated privacy statement on March 6, 2026 removed specific US state privacy disclosures from the main document and consolidated regional privacy information. The statement simplified language around data collection …

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Featured, High severity

Failure to secure login allows third-party account access Compare →

The clause places the burden of account security on the account holder and other users, meaning Netflix does not accept responsibility for access that results from their failure to secure credentials or devices.

Added July 10, 2026 Standard Seen across 267 platforms
Game player information publicly visible to other players Compare →

Users participating in certain Netflix game features may expose personal or behavioral information to an undefined public player audience, with no indication of user control over this visibility.

Added July 10, 2026 Standard Seen across 275 platforms
Minimum age requirement to subscribe to Netflix Compare →

The clause sets a minimum legal threshold for entering into a Netflix subscription, meaning subscriptions by individuals below that age are not permitted.

Added July 10, 2026 Standard Seen across 248 platforms
Minors require parental supervision to use Netflix Compare →

The clause imposes a tripartite condition — involvement, supervision, and approval — on underage use, placing affirmative obligations on parents or legal guardians rather than simply permitting minor access.

Added July 10, 2026 Standard Seen across 248 platforms
Netflix and Service Providers monitor message content Compare →

Users have no expectation of privacy in message content sent through Netflix's chat features, as Netflix and third-party Service Providers may record and review it.

Added July 10, 2026 Standard Seen across 281 platforms
Netflix collects advertising and behavioral data Compare →

Netflix's data collection extends beyond behavioral observation to include derived conclusions about users and their households, compounding the scope of information Netflix holds about individuals.

Added July 10, 2026 Standard Seen across 299 platforms
Netflix collects detailed usage and interaction data Compare →

Netflix's interaction data collection includes audio recordings and transcripts of voice inputs, meaning users who engage with voice-related features have their spoken content captured and retained.

Added July 10, 2026 Standard Seen across 299 platforms
Netflix monitors and records game chat for safety Compare →

The clause simultaneously permits monitoring of game chat and expressly disclaims any obligation to monitor, meaning users cannot rely on monitoring as a safety guarantee while also lacking privacy in their communications.

Added July 10, 2026 Common Seen across 144 platforms
Netflix uses data to support behavioral advertisements Compare →

The clause discloses that Netflix's advertising data use extends across the full advertising lifecycle, and that the resulting advertisements may be behaviorally targeted, affecting the nature of ads users receive.

Added July 10, 2026 Standard Seen across 281 platforms
No behavioral advertising on Kids profiles Compare →

The clause establishes that children using Kids profiles are categorically excluded from Behavioral Advertising by Netflix, removing the need for an opt-out mechanism in that context.

Added July 10, 2026 Common Seen across 149 platforms
User right to access personal information Compare →

The clause explicitly recognizes a user right to personal information access and copy, establishing a concrete entitlement users can invoke against Netflix.

Added July 10, 2026 Standard Seen across 292 platforms
US residents can opt out of sale or sharing of data Compare →

The clause discloses that Netflix sells or shares personal information and identifies the mechanism through which users can exercise a choice to limit that activity.

Added July 10, 2026 Standard Seen across 292 platforms