Netflix updated its privacy statement on April 19, 2026 to add a new section covering US state privacy requirements, clarify how it collects and uses personal information, and expand disclosure of data collection practices. The statement now explicitly includes voice inputs with transcripts and recordings as collected data, describes new inferences made about user preferences for ad targeting, and references a separate US State Privacy Notice. The changes formalize existing practices under state privacy laws and provide more granular disclosure of data categories.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
The updated statement brings Netflix's privacy disclosures into formal alignment with US state privacy law frameworks by adding explicit notice of voice recording collection and advertising preference inferences, and by establishing a modular disclosure structure for state-specific privacy rights. This change operationalizes Netflix's compliance infrastructure for emerging privacy statutes and clarifies data practices that were previously referenced in general terms.
→ Review the new 'Supplemental Privacy Disclosures for US Residents' section or visit netflix.com/privacy#states to understand your rights under your state's privacy law.
→ Check Netflix account voice settings to disable voice recording collection if you do not use or wish to disable voice-related features.
→ Review advertising preferences and targeting settings within your Netflix account to understand and potentially limit ad-related inferences.
→ Voice inputs including transcripts and recordings will be collected and processed as described in the updated terms when using voice-related features.
→ Netflix will continue to make and use inferences about your ad preferences as described in the updated disclosure without explicit notification for each inference.
→ You may not be aware of your state-specific privacy rights regarding data access, deletion, or opt-out unless you review the new US residents section.
This is the 2nd significant Data Collection Expansion change Netflix has made since ConductAtlas began monitoring.
ConductAtlas has recorded 3 material changes to this document over 43 days of monitoring (since March 2026).
Across all monitored documents, Netflix has made 6 significant changes.
3 of Netflix's significant changes have been classified as negative for consumers.
Updated language explicitly states Netflix collects voice inputs including transcripts and recordings when using voice-related features.
Added disclosure that Netflix makes inferences about user and household ad preferences based on collected data and shares this with advertising partners.
New modular section added addressing state privacy law requirements including notice at collection, business purpose disclosures, appeals rights, and financial incentive notices.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
The privacy notice now tells you that Netflix records your voice commands and stores transcripts of what you say.
Netflix discloses that it analyzes your behavior to make educated guesses about what ads you prefer.
+ 1 more obligation changes. Full breakdown available with Monitor.
Track changes →Netflix's privacy statement now includes explicit disclosures and a new modular structure to address US state privacy law requirements. The additions include a separate notice at collection, business purpose disclosures for data sharing and selling, and appeals procedures. This change suggests Netflix is implementing compliance infrastructure for California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and comparable state privacy statutes. Organizations that process Netflix customer data or rely on Netflix for service delivery should confirm whether this change affects data processing agreements, sub-processor notifications, or vendor attestations. The addition of voice recording disclosures and expanded advertising-related inferences may also trigger review cycles under privacy impact assessment processes.
CCPA/CPRA (California); VCDPA (Virginia); CPA (Colorado); CTDPA (Connecticut); UDAP (Utah); similar state privacy laws. FTC Act Section 5 (unfair or deceptive practices). GDPR Article 13/14 if EU users are affected by voice recording collection.
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Monitor: regulatory citations + obligations. Compliance: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000511.
See the full side-by-side comparison of every sentence added, removed, and modified.
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