Netflix collects data about your browsing habits on other websites and apps from advertising companies, and uses this to show you targeted ads based on your inferred interests.
Your off-platform internet activity on other websites and apps is being collected by third-party advertising companies and shared with Netflix to target you with behavioral ads, expanding Netflix's data profile on you well beyond your streaming activity.
How other platforms handle this
With Our Affiliates. Where appropriate, we may disclose your information with BAM Management US Holdings Inc, and its wholly-owned subsidiaries and/or affiliates in the course of conducting business and offering our Services to you. With Service Providers. We may disclose your information on a confi...
Companies who help us provide you with our services, including cloud storage providers, payment providers and financial institutions, fulfillment partners, security vendors, email providers, marketplaces and data analytics vendors
We may share Information We Collect in connection with or during negotiations of a corporate transaction, such as a merger, acquisition in full or in part, reorganization, asset sale, or in the unlikely event of bankruptcy.
This means Netflix is not just tracking what you watch on Netflix — they are also receiving data about your behavior across the broader internet to build an advertising profile about you.
REGULATORY FRAMEWORK: This provision implicates GDPR Article 6(1)(a) (consent) and Article 6(1)(f) (legitimate interests) for EEA users, requiring a lawful basis for processing third-party inferred interest data; CCPA/CPRA §1798.120 and §1798.135 (right to opt out of sale/sharing of personal information) enforced by the CPPA and California AG; FTC Act Section 5 for unfair or deceptive data practices enforced by the FTC; and EU ePrivacy Directive 2002/58/EC for cookie/tracking technology use.
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