Netflix shares your personal information with a wide range of external parties including advertising companies, social media companies, business partners, and promotional partners — not just with service providers who help run Netflix.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the scope of permissible third-party disclosures under Netflix's data handling practices, defining the categories of recipients rather than restricting disclosure to a narrow set of entities. This establishes the operational framework for how personal information flows within Netflix's business ecosystem.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated Privacy Statement explicitly discloses that Netflix collects voice inputs, including transcripts and recordings, when you use voice-related features on the service. The policy also expands the types of advertising-related data collected to include inferences about ad preferences at the household level and information gathered from advertiser websites and apps. These additions represent more detailed disclosure of existing or expanded data collection practices rather than entirely new service functionality. You can manage advertising preferences through Netflix's advertising choices settings, though the updated policy does not specify opt-out mechanisms for voice data collection or advertiser-website data gathering.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Your Netflix data — including viewing history, device identifiers, and behavioral information — is shared with advertising companies, social media platforms, and promotional partners, meaning multiple external organizations hold your personal information.
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"Who We Disclose Personal Information To: We disclose your personal information to the following categories of entities for business purposes: Service Providers; Advertising Companies; Partners whose products and services you use; Promotional Partners; Social Media Companies; Persons you authorize, access or authenticate; Safety, Security and Integrity; Protection of Netflix's Legal Rights; and in Connection with Corporate Transactions.— Excerpt from Netflix's Netflix Privacy Statement
REGULATORY FRAMEWORK: This provision implicates GDPR Article 13(1)(e) (identity of recipients or categories of recipients); GDPR Article 28 (processor agreements) and Article 26 (joint controller agreements) depending on the nature of each recipient relationship; CCPA/CPRA §1798.115 (right to know who personal information is disclosed to) and §1798.120 (opt out of sale/sharing) enforced by CPPA; VPPA 18 U.S.C. §2710 for disclosure of video viewing history to third parties; and FTC Act Section 5 for inadequate disclosure of sharing practices.
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The clause establishes the scope of permissible third-party disclosures under Netflix's data handling practices, defining the categories of recipients rather than restricting disclosure to a narrow set of entities. This establishes the operational framework for how personal information flows within Netflix's business ecosystem.
Your Netflix data — including viewing history, device identifiers, and behavioral information — is shared with advertising companies, social media platforms, and promotional partners, meaning multiple external organizations hold your personal information.
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