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This provision establishes Netflix's data collection scope to include customer service interactions and engagement metrics with outbound communications, expanding the categories of data the service processes beyond usage activity on the platform itself.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Users' customer support conversations, feedback submissions, and interactions with Netflix-sent messages become data collected and retained by the service under the terms. This affects the scope of personal information Netflix processes and the communications users should consider subject to collection.
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"If you communicate with Netflix (such as contacting customer support via online chat or voice call), or engage in our surveys or feedback requests (such as when you cancel), we collect the contents of such communications. We also collect details of communications that we send you (such as via email, push notifications, text message, or within the Netflix service), and information about your interaction with these communications.— Excerpt from Netflix's Netflix Privacy Statement
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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This provision establishes Netflix's data collection scope to include customer service interactions and engagement metrics with outbound communications, expanding the categories of data the service processes beyond usage activity on the platform itself.
Users' customer support conversations, feedback submissions, and interactions with Netflix-sent messages become data collected and retained by the service under the terms. This affects the scope of personal information Netflix processes and the communications users should consider subject to collection.
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