This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the technical and operational scope of data collection activities Mercury implements across its service platform. The authorization extends to multiple tracking mechanisms and encompasses both Mercury's direct collection and third-party partner participation in data gathering.
Users of Mercury's services operate under terms that authorize continuous collection of behavioral and device-level data through multiple tracking technologies. This collection occurs as a standard feature of service delivery without requiring affirmative user action to enable the data gathering mechanisms.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Information from cookies and similar technologies. See our Cookies Policy for more information. Information we receive from our marketing partners, including in some instances what marketing content you viewed or the actions you take on and off our Sites and Apps, to better understand your preferenc...
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Monitoring
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"We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our services, including your IP address, browser type, operating system, referring URLs, device identifiers, and pages visited. This information may be used to analyze trends, administer the site, track user movements, and gather demographic information.— Excerpt from Mercury's Mercury Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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This provision establishes the technical and operational scope of data collection activities Mercury implements across its service platform. The authorization extends to multiple tracking mechanisms and encompasses both Mercury's direct collection and third-party partner participation in data gathering.
Users of Mercury's services operate under terms that authorize continuous collection of behavioral and device-level data through multiple tracking technologies. This collection occurs as a standard feature of service delivery without requiring affirmative user action to enable the data gathering mechanisms.
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