Coinbase uses cookies, web beacons, pixel tags, and similar tracking technologies on its websites and apps to collect data about your browsing behavior, which is used for targeted advertising and analytics — including through third-party advertising partners.
This analysis describes what Coinbase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of data collection mechanisms across first-party and third-party sources, enabling behavioral tracking and advertising personalization across owned and external digital properties. This determines what data flows inform the company's advertising targeting infrastructure.
Advertising trackers on Coinbase's website collect data about your financial interests and online behavior that is shared with third-party ad networks — this data can be used to profile you across other websites you visit.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
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"Information from cookies and similar technologies. See our Cookies Policy for more information. Information we receive from our marketing partners, including in some instances what marketing content you viewed or the actions you take on and off our Sites and Apps, to better understand your preferences and customize the ads that you see.— Excerpt from Coinbase's Coinbase Privacy Policy
REGULATORY FRAMEWORK: EU/EEA cookie usage requires prior informed consent under ePrivacy Directive 2002/58/EC Art. 5(3) and GDPR, as interpreted by EDPB guidelines and national DPA guidance (e.g., CNIL, ICO). California users have rights to opt out of cookie-based 'sharing' for cross-context behavioral advertising under CPRA §1798.120, including via Global Privacy Control (GPC) signals. FTC Act Section 5 applies to deceptive cookie consent practices. IAB TCF v2.2 framework compliance is relevant for EU cookie consent implementation.
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The provision establishes the operational scope of data collection mechanisms across first-party and third-party sources, enabling behavioral tracking and advertising personalization across owned and external digital properties. This determines what data flows inform the company's advertising targeting infrastructure.
Advertising trackers on Coinbase's website collect data about your financial interests and online behavior that is shared with third-party ad networks — this data can be used to profile you across other websites you visit.
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