Coinbase · Coinbase Privacy Policy · View original document ↗

Cookies, Tracking Technologies, and Advertising

Medium severity Unique · 0 of 325 platforms
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Document Record

What it is

Coinbase uses cookies, web beacons, pixel tags, and similar tracking technologies on its websites and apps to collect data about your browsing behavior, which is used for targeted advertising and analytics — including through third-party advertising partners.

This analysis describes what Coinbase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational scope of data collection mechanisms across first-party and third-party sources, enabling behavioral tracking and advertising personalization across owned and external digital properties. This determines what data flows inform the company's advertising targeting infrastructure.

Consumer impact (what this means for users)

Advertising trackers on Coinbase's website collect data about your financial interests and online behavior that is shared with third-party ad networks — this data can be used to profile you across other websites you visit.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Visit the Coinbase Privacy Center and select 'Do Not Sell or Share My Personal Information' to opt out of advertising data sharing. Additionally, use your browser's cookie settings or enable Global Privacy Control (GPC) to signal opt-out automatically.

How other platforms handle this

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

Datadog Medium

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...

Netflix Medium

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Information from cookies and similar technologies. See our Cookies Policy for more information. Information we receive from our marketing partners, including in some instances what marketing content you viewed or the actions you take on and off our Sites and Apps, to better understand your preferences and customize the ads that you see.

— Excerpt from Coinbase's Coinbase Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: EU/EEA cookie usage requires prior informed consent under ePrivacy Directive 2002/58/EC Art. 5(3) and GDPR, as interpreted by EDPB guidelines and national DPA guidance (e.g., CNIL, ICO). California users have rights to opt out of cookie-based 'sharing' for cross-context behavioral advertising under CPRA §1798.120, including via Global Privacy Control (GPC) signals. FTC Act Section 5 applies to deceptive cookie consent practices. IAB TCF v2.2 framework compliance is relevant for EU cookie consent implementation.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC enforces against deceptive or unfair cookie consent and tracking practices under Section 5 of the FTC Act.
    File a complaint →
  • State AG
    California AG enforces CPRA opt-out rights for cookie-based advertising data sharing, including GPC signal compliance obligations.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
TCPA
United States Federal
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Coinbase Privacy Policy
Entity
Coinbase
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
March 31, 2026
Record ID
CA-P-000421
Document ID
CA-D-00048
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1e2506b366d009cb87c4af541db6d3398a97d65eb52a41c7a4136c9e5a2ef1af
Analysis generated
March 6, 2026 20:01 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Coinbase
Document: Coinbase Privacy Policy
Record ID: CA-P-000421
Captured: 2026-03-06 20:01:54 UTC
SHA-256: 1e2506b366d009cb…
URL: https://conductatlas.com/platform/coinbase/coinbase-privacy-policy/cookies-tracking-technologies-and-advertising/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Coinbase's Cookies, Tracking Technologies, and Advertising clause do?

The provision establishes the operational scope of data collection mechanisms across first-party and third-party sources, enabling behavioral tracking and advertising personalization across owned and external digital properties. This determines what data flows inform the company's advertising targeting infrastructure.

How does this clause affect you?

Advertising trackers on Coinbase's website collect data about your financial interests and online behavior that is shared with third-party ad networks — this data can be used to profile you across other websites you visit.

Is ConductAtlas affiliated with Coinbase?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Coinbase.