Mercury keeps your data for as long as it needs to in order to run its services and meet legal requirements, using a risk-based assessment to determine how long each type of data is held.
This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
There is no fixed maximum retention period stated in the policy, meaning some categories of financial and personal data could be held for extended periods tied to legal and regulatory timelines.
Interpretive note: The policy does not specify maximum retention periods by data category, creating interpretive uncertainty about when deletion obligations arise under CCPA and after account closure.
The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →Policy expanded from general principles to detailed enumerated purposes for retention, reflecting Mercury's regulated financial environment status and specific operational justifications.
View full change record →Mercury does not commit to specific maximum retention periods for personal or financial data, which means sensitive information such as transaction history and identity documents may be retained for years beyond when you stop using the service.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements. When determining how long to retain information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.Excerpt from Mercury's Privacy Policy
REGULATORY LANDSCAPE: Data retention in financial services is governed by a combination of GLBA requirements, IRS recordkeeping obligations, Bank Secrecy Act and FinCEN rules requiring retention of certain records for minimum periods, and state-level requirements.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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There is no fixed maximum retention period stated in the policy, meaning some categories of financial and personal data could be held for extended periods tied to legal and regulatory timelines.
Mercury does not commit to specific maximum retention periods for personal or financial data, which means sensitive information such as transaction history and identity documents may be retained for years beyond when you stop using the service.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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