Mercury tracks how you use its platform, including which features you click on and what actions you take, and uses that data to draw inferences about your preferences and characteristics.
This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Inferred data creates profiles beyond what you directly provide, meaning Mercury may hold conclusions about your business or personal characteristics that are derived from behavioral signals rather than information you explicitly gave them.
Interpretive note: The specific categories of inferences drawn and how they are used for product decisions are not detailed in the available policy text, creating uncertainty about the practical scope of this provision.
Mercury's collection and use of inferred characteristics and behavioral data means that a profile of your preferences and habits may be created and used for product development or marketing, going beyond the financial data you knowingly provided.
How other platforms handle this
We receive information about your visits and interactions with services other than our Services, such as websites that have our ads or one of our plugins (such as 'Apply with LinkedIn') or our share buttons or when you sign into others' services using your LinkedIn account. We also receive informati...
When you visit the Careers portion of our websites, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history and other in...
American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons. Due to the nature of our Services, we may collect travel i...
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"We collect information about how you use our services, including your browsing activity on our website, the features you use, the actions you take, and other usage data. We may also derive or infer information about you based on the information we collect, such as your preferences, interests, and characteristics.— Excerpt from Mercury's Mercury Privacy Policy
REGULATORY LANDSCAPE: Collection of inferred characteristics from behavioral data implicates FTC guidance on unfair or deceptive practices if inferences are used in ways consumers would not reasonably expect. Under CCPA as amended by CPRA, 'inferences drawn from personal information to create a profile' are themselves a category of personal information subject to consumer access rights. California residents have the right to access inferences Mercury holds about them and, in some cases, to request deletion. GOVERNANCE EXPOSURE: Medium. The creation and use of inferred profiles from behavioral data is a standard industry practice but creates specific disclosure and access obligations under CCPA. If inferences are used in credit or financial product eligibility decisions, additional fair lending and ECOA considerations may apply. JURISDICTION FLAGS: California residents have explicit CCPA rights to access inferred profiles. If inferences inform financial product decisions, fair lending laws including the Equal Credit Opportunity Act may apply depending on how the inferences are used. The FTC's guidance on algorithmic decision-making and the use of derived characteristics is an evolving area of regulatory focus. CONTRACT AND VENDOR IMPLICATIONS: If inferred data is shared with third-party analytics vendors or marketing partners, those relationships should be reviewed under CCPA's service provider and third-party definitions to ensure appropriate contractual restrictions on onward use. COMPLIANCE CONSIDERATIONS: Compliance teams should inventory the categories of inferences Mercury creates, document the data sources used, and ensure that CCPA access and deletion requests can be fulfilled for inferred data categories. If inferences are used in any automated decision-making affecting account access or credit eligibility, additional regulatory review may be warranted.
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Inferred data creates profiles beyond what you directly provide, meaning Mercury may hold conclusions about your business or personal characteristics that are derived from behavioral signals rather than information you explicitly gave them.
Mercury's collection and use of inferred characteristics and behavioral data means that a profile of your preferences and habits may be created and used for product development or marketing, going beyond the financial data you knowingly provided.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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