Cash App states it receives inferred characteristics, advertising segments, and interest data about you from data brokers and advertising platforms, and uses this information to supplement the profiles it maintains about you.
This analysis describes what Cash App's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy states that profiles maintained about Cash App users may be enriched with externally sourced inferred characteristics and advertising segments from data brokers, which goes beyond transactional data collection and engages CCPA/CPRA rights to know about third-party data sources and opt out of their use.
The updated policy establishes that children under 13 may use Cash App services if a parent or guardian signs up for or authorizes the account on their behalf. Previously, the policy explicitly prohibited any use by children under 13. The revised language clarifies that data deletion obligations apply when Cash App learns an account belongs to an unauthorized child under 13, but does not specify what happens to data from authorized child accounts or how parental oversight operates. A separate Privacy Notice for Children is referenced but not included in the change summary.
View change record →The revised policy shifts from prohibiting all children under 13 from using Cash App to permitting use when a parent or guardian explicitly authorizes or signs up for the service on the child's behalf. This creates a new lawful use path for families, but also establishes a distinction between authorized and unauthorized child accounts. The policy states that if a child under 13 operates an unauthorized account, Cash App will delete collected data upon discovery. Parents or guardians who authorize services should review the new Privacy Notice for Children for details on how child data is processed.
View change record →The updated terms state that children under 13 can no longer use Cash App, eliminating a path that previously existed for parents to authorize accounts on behalf of younger children. The revised language no longer references a separate Privacy Notice for Children, consolidating all child data handling disclosures into the main policy. If Cash App collects data and later learns it came from a child under 13, the policy requires deletion of that data, though the updated language broadens this obligation by removing the phrase 'for an unauthorized account', potentially extending deletion requirements beyond accounts that were never authorized.
View change record →New disclosure revealing that Cash App obtains third-party data from data brokers and advertising platforms to supplement customer profiles, going beyond previous advertiser sharing provisions.
View full change record →Cash App states it receives inferred characteristics, advertising segments, and interest and preference data from data brokers and advertising platforms to supplement user profiles; California residents have the right to know about these third-party data sources and the right to opt out of the sale or sharing of personal information under the CCPA/CPRA.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"Third-Party Marketing and Advertising partners. Information about you may be collected from third party partners such as advertisers, data brokers, or advertising platforms. The information we receive from these sources may include inferred characteristics, advertising segments, interests, preferences, or other data used to enhance or supplement the profiles we maintain about our customers.Excerpt from Cash App's Privacy Policy
1) REGULATORY LANDSCAPE: The CCPA/CPRA requires disclosure of categories of third-party sources from which personal information is collected, including data brokers, and grants California residents the right to opt out of the sale or sharing …
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The policy states that profiles maintained about Cash App users may be enriched with externally sourced inferred characteristics and advertising segments from data brokers, which goes beyond transactional data collection and engages CCPA/CPRA rights to know about third-party data sources and opt out of their use.
Cash App states it receives inferred characteristics, advertising segments, and interest and preference data from data brokers and advertising platforms to supplement user profiles; California residents have the right to know about these third-party data sources and the right to opt out of the sale or sharing of personal information under the CCPA/CPRA.
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