“To opt out of targeted advertising, including the "sharing" of your personal information for cross-context behavioral advertising.”
This analysis describes what Cash App's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause is consequential because it establishes that users have an affirmative right to stop Cash App from using or sharing their personal information for cross-context behavioral advertising.
The updated policy discloses a new Cash App Mobile phone plan service and describes data collection practices associated with it. If you sign up for a Cash App Mobile phone plan, Cash App and its partner Gigs Wireless will collect your name, email address, billing address, phone and device information, subscription and service plan details, billing and invoice data, and usage data. The policy explicitly states that neither Cash App nor Gigs Wireless accesses the content of phone calls, messages, or internet data. You can review the Cash App Mobile Terms of Service for additional details about this service.
View change record →Users are permitted to opt out of targeted advertising and the sharing of their personal information for cross-context behavioral advertising.
How other platforms handle this
You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
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"To opt out of targeted advertising, including the "sharing" of your personal information for cross-context behavioral advertising.Excerpt from Cash App's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This clause is consequential because it establishes that users have an affirmative right to stop Cash App from using or sharing their personal information for cross-context behavioral advertising.
Users are permitted to opt out of targeted advertising and the sharing of their personal information for cross-context behavioral advertising.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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