Cash App Privacy Policy

Cash App's Privacy Policy explains what personal information Cash App collects about you — including your Social Security number, biometric data, location, and transaction history — and how it uses that data, including to train AI models and to show you targeted ads across the web. Starting February 9, 2026, Cash App may also share your data with outside advertising companies and use your purchase history to show you ads for other brands. You can opt out of targeted advertising, but deleting your personal information may prevent you from using Cash App at all.

This Privacy Policy establishes the data collection, usage, sharing, and rights framework governing Cash App's handling of user personal information. Cash App collects highly sensitive data categories including government-issued identification, Social Security numbers, biometric information, precise geolocation, and financial transaction data, as well as inferred characteristics sourced from third-party data brokers and advertising platforms. The policy establishes that Cash App uses this data to train artificial intelligence and machine learning models, to deliver cross-site behavioral advertising, and — beginning on or after February 9, 2026 — to share user interest categories, masked identifiers, and device data with advertising technology providers through a commerce media network and to show personalized advertisements for third-party brands using shopping history, app browsing behavior, and card transactions. Users retain a right to opt out of targeted advertising and cross-context behavioral advertising sharing, but the policy conditions continued access to Cash App's Services on retention of personal information and treats continued use of the Services as consent to all described data practices.

Cash App collects some of the most sensitive categories of personal information, including government-issued IDs, Social Security numbers, facial scans and biometric data, precise geolocation, and card transaction history, and uses that data to train AI models and deliver targeted advertising across the web and on third-party platforms. Continuing to use Cash App's Services constitutes consent to these practices. If your personal information is deleted, you may lose access to Cash App's Services entirely. One concrete action available to you: you can opt out of targeted advertising, including the sharing of your personal information for cross-context behavioral advertising, through the opt-out right Cash App provides.