“Advertising and Marketing our Services to you, including to serve you advertisements around the web based on your activity over time and across other sites and services.”
This analysis describes what Cash App's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause is consequential because it establishes that Cash App engages in cross-site, cross-temporal behavioral tracking of users to deliver targeted advertising beyond the Cash App platform itself.
The updated policy discloses a new Cash App Mobile phone plan service and describes data collection practices associated with it. If you sign up for a Cash App Mobile phone plan, Cash App and its partner Gigs Wireless will collect your name, email address, billing address, phone and device information, subscription and service plan details, billing and invoice data, and usage data. The policy explicitly states that neither Cash App nor Gigs Wireless accesses the content of phone calls, messages, or internet data. You can review the Cash App Mobile Terms of Service for additional details about this service.
View change record →Users' activity data is used by Cash App to target them with advertisements across the broader web, not only within the Cash App platform.
How other platforms handle this
We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security...
We may use information about you, your activity, content, media uploads and related data in your account to prevent, detect, investigate and address safety, security, fraud and abuse risks, and to develop our algorithms and models to identify violations...
We use your Contact Data, Communication Data, Professional Data, Technical Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to understand who may be interested...to personalize our communications with you...
"Advertising and Marketing our Services to you, including to serve you advertisements around the web based on your activity over time and across other sites and services.Excerpt from Cash App's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause is consequential because it establishes that Cash App engages in cross-site, cross-temporal behavioral tracking of users to deliver targeted advertising beyond the Cash App platform itself.
Users' activity data is used by Cash App to target them with advertisements across the broader web, not only within the Cash App platform.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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