BeReal Privacy Policy

BeReal's privacy policy explains how BeReal collects and uses your information, including analyzing your photos and profile text to infer your interests and likely gender in order to show you targeted ads. If your account is inactive long enough — three years in the US, two years elsewhere — BeReal may permanently delete it. You can opt out of targeted advertising and data sharing through the Privacy settings in the App or by emailing dpo@bere.al.

This privacy policy establishes BeReal's data collection, processing, and sharing practices for its App users. BeReal uses AI to infer users' likely gender from profile data (username, first name, biography) and likely interests from photo content, applying both inferences exclusively as internal ad-targeting criteria. User account data is used for advertiser audience matching via hashed phone number comparison, ad display, and performance measurement, with the explicit limit that BeReal does not return phone numbers or matched audience lists to advertisers. The policy defines inactivity-based account deletion thresholds (three years for US users; two years for users in Europe and other jurisdictions) and provides users with opt-out mechanisms over sale, sharing, and targeted advertising via App Privacy settings or email contact at dpo@bere.al.

BeReal analyzes the content of your photos and your profile text (username, first name, biography) to infer your interests and likely gender, then uses those inferences to select ads shown to you in the App. Your phone number associated with your account may be used in a hashed matching process against advertiser customer lists, though BeReal does not return your phone number or the matched list to advertisers. If you are in the US, your account may be deleted after three years of continuous inactivity; outside the US, the threshold is two years. Minors' approximate location is shared only if the minor actively chooses to share it. You can opt out of sale, sharing, and targeted advertising by going to Privacy settings in the App or by contacting BeReal at dpo@bere.al.