BeReal updated its privacy policy on July 8, 2026, adding email address as a required account creation field, introducing collection of inferred gender via AI analysis, and disclosing a new practice of recording user interface interactions (touching and swiping) for a randomized 0.001% sample of users to improve app design. The policy also now specifies that third parties can provide information about users to BeReal. These changes expand the categories of personal data collected and the methods of collection disclosed in the policy.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
The updated policy expands the types of personal data collected and disclosed: email becomes mandatory, AI-inferred gender classification is now explicitly listed as a targeting data category, and a new user interface recording practice is introduced for a randomized sample. These changes represent both increased transparency about existing or new data practices and, in the case of interface recording and AI-inferred classification, new processing activities that users previously may not have been aware of. Organizations relying on BeReal for services or partnerships may need to reassess their own compliance obligations if they account for these newly disclosed data categories in their own processing activities.
→ Review the updated privacy policy at BeReal's Legal Pages to confirm whether email address is mandatory or optional for account creation.
→ Check app settings to understand whether you can opt out of AI-derived interest or gender categorization, or contact BeReal support to inquire about interaction recording status.
→ Email address will be required to create or maintain a BeReal account as stated in the updated terms.
→ Your profile information (username, first name, biography) will be analyzed by AI to infer likely gender for internal ad targeting purposes.
→ If your account is selected in the randomized 0.001% sample, your app interface interactions will be recorded and retained for 90 days before deletion.
Email address is now listed as a required account creation field, whereas it was not previously disclosed.
The policy adds explicit disclosure that BeReal infers likely gender from username, first name, and biography using AI for internal targeting.
The policy introduces a new practice of recording app interface interactions for a randomized 0.001% sample of users for up to 90 days through an analytics partner.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
You must provide your email address to create a BeReal account.
BeReal analyzes your profile information with AI to infer your likely gender for internal ad targeting purposes.
+ 1 more obligation changes. Full breakdown available with Monitor.
Track changes →BeReal expanded account creation data collection to include email address, added explicit disclosure of AI-inferred gender derived from profile data, and introduced a new practice of recording user interface interactions for a small randomized sample. The changes add specificity to data processing disclosures but expand the categories of personal data subject to collection and automated analysis. Organizations using BeReal in research, partnerships, or customer-facing contexts may need to assess whether these disclosures trigger privacy notice updates or impact vendor assessment criteria. GDPR, CCPA, and similar frameworks require clear disclosure of automated profiling and AI-based inferences, which the policy now addresses; however, the practical enforceability of the geographic limitation on interaction recording and the lawfulness of AI-inferred gender classification may depend on jurisdiction-specific guidance.
GDPR (Articles 13-14 on transparent disclosure of processing, Article 22 on automated decision-making and profiling), CCPA (right to know and opt-out of sale/sharing), COPPA (if any users are under 13), UK ICO guidance on automated profiling and AI-based decisions, EU AI Act (if inferred gender classification triggers high-risk AI system classification).
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Monitor: regulatory citations + obligations. Compliance: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003538.
See the full side-by-side comparison of every sentence added, removed, and modified.
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