BeReal updated its privacy policy on July 8, 2026, adding email address as a required account creation field, introducing collection of inferred gender via AI analysis, and disclosing a new practice of recording user interface interactions (touching and swiping) for a randomized 0.001% sample of users to improve app design. The policy also now specifies that third parties can provide information about users to BeReal. These changes expand the categories of personal data collected and the methods of collection disclosed in the policy.
Consumers: You must provide your email address to create a BeReal account.
Consumers: BeReal analyzes your profile information with AI to infer your likely gender for internal ad targeting purposes.
Consumers: A very small random sample of users may have their touches and swipes on the app recorded to help BeReal improve the interface.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
→ Review the updated privacy policy at BeReal's Legal Pages to confirm whether email address is mandatory or optional for account creation.
→ Check app settings to understand whether you can opt out of AI-derived interest or gender categorization, or contact BeReal support to inquire about interaction recording status.
Email address is now listed as a required account creation field, whereas it was not previously disclosed.
The policy adds explicit disclosure that BeReal infers likely gender from username, first name, and biography using AI for internal targeting.
The policy introduces a new practice of recording app interface interactions for a randomized 0.001% sample of users for up to 90 days through an analytics partner.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
BeReal expanded account creation data collection to include email address, added explicit disclosure of AI-inferred gender derived from profile data, and introduced a new practice of recording user interface interactions for a small randomized sample. …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003538.
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