Provision record
BeReal · BeReal Privacy Policy · View original document ↗

Targeted advertising using hashed phone and ad IDs

High confidence Common · 272 of 343 platforms
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This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

User account data is actively used for multiple advertising functions, including third-party advertiser audience matching, ad display, and performance measurement.

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Interpretive note: The excerpt uses an ellipsis, suggesting text was omitted between 'interests' and 'including by matching'. The canonical claim covers only what the provided excerpt establishes.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your BeReal account may be matched against advertiser-provided hashed audience lists, and your data is used to display tailored ads and measure their performance.

How other platforms handle this

Canva

It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.

Uber

We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security...

Palantir

carry out targeted marketing campaigns including posts to third party platforms such as social media platforms and networking websites.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Serving advertising tailored to your preferences and interests...including by matching hashed audience lists provided by advertisers against your account, displaying advertising on our App, and measuring advertising performance

Excerpt from BeReal's Privacy Policy

Provision details

Document information
Document
BeReal Privacy Policy
Entity
BeReal
Date stated by the document
June 30, 2026
As printed in BeReal’s text (version CA-V-007706), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-006693, captured Sept. 11, 2026
Record ID
CA-P-036175
Document ID
CA-D-000250
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006693)
8ffe6d044321d1d9633348f7f984a623d44cb71f9c71a7d29540a940de4dd2b9
Analysis generated
July 9, 2026 06:54 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006693, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007706, captured Oct. 20, 2026; this clause has not been re-checked against it.
Citation Record
Entity: BeReal
Document: BeReal Privacy Policy
Record ID: CA-P-036175
Version: CA-V-006693
Captured: 2026-09-11 00:41:47 UTC
SHA-256: 8ffe6d044321d1d9…
URL: https://conductatlas.com/platform/bereal/bereal-privacy-policy/provision/CA-P-036175/targeted-advertising-using-hashed-phone-and-ad-ids/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does BeReal's Targeted advertising using hashed phone and ad IDs clause do?

User account data is actively used for multiple advertising functions, including third-party advertiser audience matching, ad display, and performance measurement.

How does this clause affect you?

Your BeReal account may be matched against advertiser-provided hashed audience lists, and your data is used to display tailored ads and measure their performance.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with BeReal?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.