This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This establishes a limit on what advertiser-provided matching data and user phone data BeReal will return to advertisers, even after a matching process has occurred.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Advertisers who provide hashed phone number lists for matching do not receive back users' phone numbers or the resulting matched lists.
How other platforms handle this
disclosure is required by a third-party to complete a transaction initiated by the user
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
These companies are subject to contractual obligations governing privacy, data security, and confidentiality consistent with applicable laws.
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"We do not disclose BeReal users' phone numbers or matched audience lists back to advertisers.— Excerpt from BeReal's BeReal Privacy Policy
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This establishes a limit on what advertiser-provided matching data and user phone data BeReal will return to advertisers, even after a matching process has occurred.
Advertisers who provide hashed phone number lists for matching do not receive back users' phone numbers or the resulting matched lists.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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