BeReal · BeReal Privacy Policy · View original document ↗

Inferred interests and gender used for ad targeting

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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Recent governance activity BeReal recorded 2 documented changes in the last 30 days.
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This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' photos and profile text are used to generate inferences that directly drive which advertisements are displayed to them within the App.

Recent Activity

This document changed recently

Medium Jul 8, 2026

The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Your photos and profile text may be analyzed by BeReal to infer your interests and gender, and those inferences are used to determine which ads you see on the App.

How other platforms handle this

Lyft Medium

Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
Inferring your likely interests from your pictures and gender from your username, first name and biography, used as criteria to select relevant ads for you on the App

— Excerpt from BeReal's BeReal Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
BeReal Privacy Policy
Entity
BeReal
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-036172
Document ID
CA-D-00250
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1bcaea508b2d4d3072f172a6021b5cb0ecb6214987a133d040c2ca03aa9f8663
Analysis generated
July 9, 2026 06:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: BeReal
Document: BeReal Privacy Policy
Record ID: CA-P-036172
Captured: 2026-07-09 06:54:13 UTC
SHA-256: 1bcaea508b2d4d30…
URL: https://conductatlas.com/platform/bereal/bereal-privacy-policy/provision/CA-P-036172/inferred-interests-and-gender-used-for-ad-targeting/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does BeReal's Inferred interests and gender used for ad targeting clause do?

Users' photos and profile text are used to generate inferences that directly drive which advertisements are displayed to them within the App.

How does this clause affect you?

Your photos and profile text may be analyzed by BeReal to infer your interests and gender, and those inferences are used to determine which ads you see on the App.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with BeReal?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.