Provision record
BeReal · BeReal Privacy Policy · View original document ↗

Inferred interests and gender used for ad targeting

High confidence Common · 272 of 343 platforms
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This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Users' photos and profile text are used to generate inferences that directly drive which advertisements are displayed to them within the App.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your photos and profile text may be analyzed by BeReal to infer your interests and gender, and those inferences are used to determine which ads you see on the App.

How other platforms handle this

Greenhouse

Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities

Boston Dynamics

Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

Canva

It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Inferring your likely interests from your pictures and gender from your username, first name and biography, used as criteria to select relevant ads for you on the App

Excerpt from BeReal's Privacy Policy

Provision details

Document information
Document
BeReal Privacy Policy
Entity
BeReal
Date stated by the document
June 30, 2026
As printed in BeReal’s text (version CA-V-007706), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-006693, captured Sept. 11, 2026
Record ID
CA-P-036172
Document ID
CA-D-000250
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006693)
8ffe6d044321d1d9633348f7f984a623d44cb71f9c71a7d29540a940de4dd2b9
Analysis generated
July 9, 2026 06:54 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006693, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007706, captured Oct. 20, 2026; this clause has not been re-checked against it.
Citation Record
Entity: BeReal
Document: BeReal Privacy Policy
Record ID: CA-P-036172
Version: CA-V-006693
Captured: 2026-09-11 00:41:47 UTC
SHA-256: 8ffe6d044321d1d9…
URL: https://conductatlas.com/platform/bereal/bereal-privacy-policy/provision/CA-P-036172/inferred-interests-and-gender-used-for-ad-targeting/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does BeReal's Inferred interests and gender used for ad targeting clause do?

Users' photos and profile text are used to generate inferences that directly drive which advertisements are displayed to them within the App.

How does this clause affect you?

Your photos and profile text may be analyzed by BeReal to infer your interests and gender, and those inferences are used to determine which ads you see on the App.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with BeReal?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.