This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The content of users' photos is analyzed to generate interest inferences that inform targeting, even though these inferences are limited to internal use.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →The visual elements of photos you post on BeReal may be analyzed to infer your likely interests, which BeReal then uses exclusively as internal targeting criteria.
How other platforms handle this
We generate new information from other data we collect to derive likely preferences or other characteristics. For instance, we infer your general geographic location based on your IP address.
This is still Your Content, and you are responsible for it and its accuracy, as well as your use of it on our Services and any and all decisions made, actions taken, and failures to take action based on Your Content.
Due to the nature of the AI Features, generated Marketing Content may not be unique across users and the AI Features may generate the same or similar Marketing Content for other users.
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"Your likely interests derived from the visual elements of your photos, used exclusively as internal targeting criteria.— Excerpt from BeReal's BeReal Privacy Policy
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The content of users' photos is analyzed to generate interest inferences that inform targeting, even though these inferences are limited to internal use.
The visual elements of photos you post on BeReal may be analyzed to infer your likely interests, which BeReal then uses exclusively as internal targeting criteria.
ConductAtlas has identified this type of provision across 215 platforms. See the full comparison.
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