Provision record
BeReal · BeReal Privacy Policy · View original document ↗

BeReal does not infer sensitive characteristics for advertising

High severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jul 8, 2026

The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Notion Medium

we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We do not seek to infer sensitive characteristics from your photos, videos or other Content for advertising purposes.

Excerpt from BeReal's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
BeReal Privacy Policy
Entity
BeReal
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-036289
Document ID
CA-D-00250
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1bcaea508b2d4d3072f172a6021b5cb0ecb6214987a133d040c2ca03aa9f8663
Analysis generated
July 9, 2026 06:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: BeReal
Document: BeReal Privacy Policy
Record ID: CA-P-036289
Captured: 2026-07-09 06:54:13 UTC
SHA-256: 1bcaea508b2d4d30…
URL: https://conductatlas.com/platform/bereal/bereal-privacy-policy/provision/CA-P-036289/bereal-does-not-infer-sensitive-characteristics-for-advertising/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does BeReal's BeReal does not infer sensitive characteristics for advertising clause do?

The clause states: “We do not seek to infer sensitive characteristics from your photos, videos or other Content for advertising purposes.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with BeReal?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.