This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.
Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.
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"When an advertiser runs a campaign with us, it may provide us with a hashed (pseudonymized) list of phone numbers of its own customers. We match this list against hashed phone numbers associated with BeReal user accounts...Excerpt from BeReal's Privacy Policy
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BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.
Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
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