This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.
How other platforms handle this
disclosure is required by a third-party to complete a transaction initiated by the user
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
These companies are subject to contractual obligations governing privacy, data security, and confidentiality consistent with applicable laws.
Monitoring
BeReal has changed this document before.
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"When an advertiser runs a campaign with us, it may provide us with a hashed (pseudonymized) list of phone numbers of its own customers. We match this list against hashed phone numbers associated with BeReal user accounts...— Excerpt from BeReal's BeReal Privacy Policy
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BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.
Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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