BeReal · BeReal Privacy Policy · View original document ↗

Advertiser hashed phone number matching for ads

High severity High confidence Explicitdocumentlanguage Common · 289 of 352 platforms
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Recent governance activity BeReal recorded 2 documented changes in the last 30 days.
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This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.

Recent Activity

This document changed recently

Medium Jul 8, 2026

The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4463 other provisions on other platforms.

Consumer impact (what this means for users)

Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.

How other platforms handle this

Webull Medium

disclosure is required by a third-party to complete a transaction initiated by the user

Squarespace Medium

Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).

Ancestry Medium

These companies are subject to contractual obligations governing privacy, data security, and confidentiality consistent with applicable laws.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
When an advertiser runs a campaign with us, it may provide us with a hashed (pseudonymized) list of phone numbers of its own customers. We match this list against hashed phone numbers associated with BeReal user accounts...

— Excerpt from BeReal's BeReal Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
BeReal Privacy Policy
Entity
BeReal
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-036163
Document ID
CA-D-00250
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1bcaea508b2d4d3072f172a6021b5cb0ecb6214987a133d040c2ca03aa9f8663
Analysis generated
July 9, 2026 06:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: BeReal
Document: BeReal Privacy Policy
Record ID: CA-P-036163
Captured: 2026-07-09 06:54:13 UTC
SHA-256: 1bcaea508b2d4d30…
URL: https://conductatlas.com/platform/bereal/bereal-privacy-policy/provision/CA-P-036163/advertiser-hashed-phone-number-matching-for-ads/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does BeReal's Advertiser hashed phone number matching for ads clause do?

BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.

How does this clause affect you?

Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.

Is ConductAtlas affiliated with BeReal?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.