Amplitude's services are not for children under 13, and the policy states Amplitude will delete any such data if discovered.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy sets 13 as the minimum age and commits to deleting data from younger users, but does not describe verification mechanisms, which is relevant for platforms that may be accessed by minors.
Removal of COPPA compliance statement may indicate relocation to separate children's privacy policy or assumption of child protection obligations under multi-state laws.
View full change record →Parents or guardians who believe a child under 13 has had personal data collected by Amplitude can contact privacy@amplitude.com to request deletion of that data.
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"The Amplitude platform and website are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information.— Excerpt from Amplitude's Amplitude Privacy Notice
(1) REGULATORY LANDSCAPE: This provision engages COPPA, enforced by the FTC, which requires verifiable parental consent before collecting personal information from children under 13. The notice's 'not knowingly' standard reflects standard COPPA safe harbor language but does not describe age verification mechanisms. (2) GOVERNANCE EXPOSURE: Low for Amplitude's own platform given its B2B focus, but potentially higher for business customers who deploy Amplitude's SDK in consumer-facing apps that may attract minors. (3) JURISDICTION FLAGS: COPPA applies federally to US-based operators. The EU's GDPR sets a default age of digital consent at 16, with member states permitted to lower it to 13, creating variation across EU jurisdictions. Business customers in education or children's media sectors deploying Amplitude face heightened COPPA and FERPA exposure. (4) CONTRACT AND VENDOR IMPLICATIONS: Business customers operating apps or websites directed to or likely to attract users under 13 should ensure their Amplitude DPAs include COPPA-compliant data handling restrictions and that Amplitude's SDK configuration excludes or limits data collection from verified minors. (5) COMPLIANCE CONSIDERATIONS: Legal teams should assess whether any Amplitude-instrumented products are directed to children and ensure COPPA-compliant consent and data handling practices are in place. Organizations in the education sector should additionally assess FERPA applicability.
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The policy sets 13 as the minimum age and commits to deleting data from younger users, but does not describe verification mechanisms, which is relevant for platforms that may be accessed by minors.
Parents or guardians who believe a child under 13 has had personal data collected by Amplitude can contact privacy@amplitude.com to request deletion of that data.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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