Amplitude's services are not for children under 13, and the policy states Amplitude will delete any such data if discovered.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy sets 13 as the minimum age and commits to deleting data from younger users, but does not describe verification mechanisms, which is relevant for platforms that may be accessed by minors.
Parents or guardians who believe a child under 13 has had personal data collected by Amplitude can contact privacy@amplitude.com to request deletion of that data.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"The Amplitude platform and website are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information.Excerpt from Amplitude's Privacy Notice
(1) REGULATORY LANDSCAPE: This provision engages COPPA, enforced by the FTC, which requires verifiable parental consent before collecting personal information from children under 13.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The policy sets 13 as the minimum age and commits to deleting data from younger users, but does not describe verification mechanisms, which is relevant for platforms that may be accessed by minors.
Parents or guardians who believe a child under 13 has had personal data collected by Amplitude can contact privacy@amplitude.com to request deletion of that data.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.