Amazon records and stores your voice commands to Alexa and uses those recordings to improve its AI and to serve you targeted recommendations — not just to answer your question.
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Voice recordings can capture sensitive personal conversations and are retained and used for advertising inference, creating privacy risks that go well beyond what most users expect when speaking to a smart device.
Your Alexa voice recordings are stored by Amazon and used for advertising and product improvement purposes; failure to proactively delete them means Amazon retains indefinite access to your spoken words and the inferences drawn from them.
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When you visit the Careers portion of our websites, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history and other in...
American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons. Due to the nature of our Services, we may collect travel i...
We may collect information about your location, including precise geolocation information, when you use our Services. We use this information to provide location-based services, such as showing you products available in your area, and for other purposes described in this Privacy Policy.
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"When you use Alexa Voice Services, we process your voice input in the cloud to respond to your requests. We also use your requests to Alexa and related products to improve our services and to provide more relevant product recommendations and other features. You can review and delete voice recordings associated with your account in the Alexa app.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(f) (legitimate interests for AI training — contested basis), Art. 9 (if voice data reveals health or other special category information), CCPA §1798.121 (sensitive personal information opt-out for voiceprints under CPRA), Illinois BIPA (740 ILCS 14) if voice recordings constitute biometric identifiers, and FTC Act Section 5 for deceptive practices regarding data retention. The FTC, Illinois AG, and EU DPAs are primary enforcement authorities.
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Voice recordings can capture sensitive personal conversations and are retained and used for advertising inference, creating privacy risks that go well beyond what most users expect when speaking to a smart device.
Your Alexa voice recordings are stored by Amazon and used for advertising and product improvement purposes; failure to proactively delete them means Amazon retains indefinite access to your spoken words and the inferences drawn from them.
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