You have the right to access, correct, delete, and download a copy of your personal data held by Amazon, with additional rights available to California, EU, and UK residents.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational mechanism by which users exercise data subject rights under applicable privacy regulations. It designates a specific platform interface (Your Account) as the primary channel for exercising these rights and acknowledges enhanced rights obligations for users in regulated jurisdictions.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →You can request deletion or a copy of your Amazon personal data through the Privacy Central portal, but Amazon's notice does not guarantee deletion from all backup or derived inference systems, meaning some data may persist even after a deletion request.
How other platforms handle this
We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
Affirm will retain your information in accordance with our Privacy Policy and any applicable state or federal law, rule or regulation.
"You can access, update, or delete certain information about your account and your interactions with Amazon services by visiting Your Account. You can also request a copy of the personal information we hold about you. California residents and individuals in the European Economic Area, United Kingdom, and Switzerland have additional rights to access, correct, delete, and obtain their personal information.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision establishes the operational mechanism by which users exercise data subject rights under applicable privacy regulations. It designates a specific platform interface (Your Account) as the primary channel for exercising these rights and acknowledges enhanced rights obligations for users in regulated jurisdictions.
You can request deletion or a copy of your Amazon personal data through the Privacy Central portal, but Amazon's notice does not guarantee deletion from all backup or derived inference systems, meaning some data may persist even after a deletion request.
ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.
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