Amazon Marketplace · Amazon Privacy Notice · View original document ↗

Children's Personal Information (COPPA)

High severity Unique · 0 of 325 platforms
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Document Record

What it is

Amazon states it does not knowingly collect personal data from children under 13 without parental consent, and parents can request deletion of their child's data.

This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Children's data receives heightened legal protection under COPPA, and Amazon's 2023 FTC settlement revealed historical failures to honor parental deletion requests for Alexa — indicating risk of ongoing compliance gaps.

Consumer impact (what this means for users)

If your child has used Alexa or other Amazon services, their voice recordings and usage data may have been collected and retained even if you requested deletion — the FTC's 2023 $25M settlement with Amazon established that Amazon violated COPPA by retaining children's Alexa data against parental wishes.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Open the Alexa app, navigate to Settings > Alexa Privacy > Review Voice History. Filter by child's profile and select 'Delete All Recordings' to remove your child's voice data.

How other platforms handle this

Google Play Store Medium

Google có thể cần cung cấp thông tin cá nhân của bạn, chẳng hạn như tên và địa chỉ email của bạn, cho Nhà cung cấp để xử lý giao dịch của bạn hoặc cung cấp Nội dung cho bạn. Các Nhà cung cấp đồng ý sử dụng thông tin này theo chính sách bảo mật của họ.

Skillshare Medium

By enrolling in a class, other content on Skillshare, an Event, or by engaging in a Marketplace transaction, you grant us permission to share your information, including personal data (as further specified in our Privacy Policy), with the Teacher offering the content or Event or participating in the...

Meta Medium

We may access, preserve, and share information with regulators, law enforcement, or others if we believe it is reasonably necessary to: detect, prevent, and address fraud and other illegal activity; protect ourselves, you, and others, including as part of investigations; and prevent death or imminen...

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▸ View Original Clause Language DOCUMENT RECORD
"
We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. If you believe we have collected personal information from a child under 13 without parental consent, please contact us. Parents and guardians can review, update, or delete information collected from their child.

— Excerpt from Amazon Marketplace's Amazon Privacy Notice

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: COPPA (15 U.S.C. §6501 et seq.) and its implementing rule (16 CFR Part 312) require verifiable parental consent before collecting personal information from children under 13, and mandate deletion upon parental request. The FTC is the primary enforcement authority. State COPPA analogs (e.g., California Age-Appropriate Design Code, AB 2273) impose additional requirements for platforms likely accessed by minors.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC is the primary COPPA enforcement authority and has already sanctioned Amazon for COPPA violations related to children's Alexa data retention.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon Marketplace
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 9, 2026
Record ID
CA-P-002542
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a23cea2f73d4abc5c5afb409abddc2dd8fcdba468f6f6eafd563f6f9bad8759c
Analysis generated
March 6, 2026 20:17 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amazon Marketplace
Document: Amazon Privacy Notice
Record ID: CA-P-002542
Captured: 2026-03-06 20:17:05 UTC
SHA-256: a23cea2f73d4abc5…
URL: https://conductatlas.com/platform/amazon-marketplace/amazon-privacy-notice/childrens-personal-information-coppa/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Amazon Marketplace's Children's Personal Information (COPPA) clause do?

Children's data receives heightened legal protection under COPPA, and Amazon's 2023 FTC settlement revealed historical failures to honor parental deletion requests for Alexa — indicating risk of ongoing compliance gaps.

How does this clause affect you?

If your child has used Alexa or other Amazon services, their voice recordings and usage data may have been collected and retained even if you requested deletion — the FTC's 2023 $25M settlement with Amazon established that Amazon violated COPPA by retaining children's Alexa data against parental wishes.

Is ConductAtlas affiliated with Amazon Marketplace?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.