Amazon states it does not knowingly collect personal data from children under 13 without parental consent, and parents can request deletion of their child's data.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision implements requirements under the Children's Online Privacy Protection Act (COPPA) by establishing procedural safeguards for collection of data from minors and creating a mechanism for parental oversight and data correction.
If your child has used Alexa or other Amazon services, their voice recordings and usage data may have been collected and retained even if you requested deletion — the FTC's 2023 $25M settlement with Amazon established that Amazon violated COPPA by retaining children's Alexa data against parental wishes.
How other platforms handle this
We may receive information, including the following, from third party sources and combine it with information we already directly collect from you. We will handle the information in accordance with this Privacy Policy. Game, social media, or other information, from those third parties or services yo...
We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.
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"We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. If you believe we have collected personal information from a child under 13 without parental consent, please contact us. Parents and guardians can review, update, or delete information collected from their child.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
REGULATORY FRAMEWORK: COPPA (15 U.S.C. §6501 et seq.) and its implementing rule (16 CFR Part 312) require verifiable parental consent before collecting personal information from children under 13, and mandate deletion upon parental request. The FTC is the primary enforcement authority. State COPPA analogs (e.g., California Age-Appropriate Design Code, AB 2273) impose additional requirements for platforms likely accessed by minors.
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This provision implements requirements under the Children's Online Privacy Protection Act (COPPA) by establishing procedural safeguards for collection of data from minors and creating a mechanism for parental oversight and data correction.
If your child has used Alexa or other Amazon services, their voice recordings and usage data may have been collected and retained even if you requested deletion — the FTC's 2023 $25M settlement with Amazon established that Amazon violated COPPA by retaining children's Alexa data against parental wishes.
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