Amazon automatically enrolls you in targeted advertising using your purchase history, browsing behavior, and third-party site visits — you must actively opt out to stop receiving personalized ads, though you will still receive ads.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Most users do not realize they are automatically opted into a detailed behavioral advertising program that tracks their activity both on and off Amazon's platforms across the internet.
Your purchase history, browsing behavior, and cross-site activity are automatically used to target you with personalized ads unless you proactively visit Amazon's Advertising Preferences page to opt out — this affects your privacy across the broader web, not just on Amazon.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
Monitoring
Amazon Marketplace has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"Amazon-operated advertising enables companies to show you interest-based ads. Interest-based ads, also known as personalized ads, are displayed to you based on information from activities such as purchasing on Amazon, visiting sites that contain Amazon's content or ads, interacting with Amazon's tools or using Amazon's services. Like other online ad networks, we use cookies, web beacons, and similar technologies. You will continue to receive ads even if you opt out, but they will not be based on your interests.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
REGULATORY FRAMEWORK: This provision implicates CCPA/CPRA §1798.120 (right to opt out of sale/sharing of personal information) and §1798.135 (requirement to post opt-out link); GDPR Art. 6(1)(a) (consent) and Art. 21 (right to object to processing for direct marketing — must be honored without preconditions); EU ePrivacy Directive (2002/58/EC) for cookie-based tracking; FTC Act Section 5 for deceptive opt-out mechanisms. Enforcement by CPPA, California AG, EU/UK DPAs, and FTC.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Most users do not realize they are automatically opted into a detailed behavioral advertising program that tracks their activity both on and off Amazon's platforms across the internet.
Your purchase history, browsing behavior, and cross-site activity are automatically used to target you with personalized ads unless you proactively visit Amazon's Advertising Preferences page to opt out — this affects your privacy across the broader web, not just on Amazon.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.