Amazon collects your precise geographic location to deliver location-based ads and search results, but you can limit this by changing your device's location settings.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Amazon's operational authority to process location data as part of service delivery and establishes the mechanism through which users can restrict such collection, affecting the scope of data processed during marketplace use.
Amazon collects your precise location data and uses it for advertising targeting — this can reveal sensitive information about your daily life including where you live, work, worship, or receive medical care.
How other platforms handle this
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
We also collect information about your approximate location based on your device and network information, such as SIM card region, IP address, and device system settings. We also collect information, such as tourist attractions, shops, or other points of interest, if you choose to add the location t...
We collect information about your approximate and precise location. If you permit us to do so, we can collect your precise location from your device. We also use your IP address to determine your general location. You can use Snap Map to share your location with your friends and to see the locations...
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"We collect and use your location information to provide location-based services, such as advertising and search results based on your location. You can choose not to provide your precise location by adjusting the location settings on your device.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
REGULATORY FRAMEWORK: CCPA/CPRA §1798.121 classifies precise geolocation as sensitive personal information requiring opt-in consent or opt-out rights. GDPR Art. 9 may apply where location data reveals special category information (e.g., health or religious affiliation). Washington My Health MY Data Act (SB 1155) covers location data that may reveal health information — enforcement by Washington AG. FTC Act Section 5 applies to deceptive location data collection and sharing. The FTC's 2023 enforcement action against Kochava for selling precise location data sets precedent.
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The provision establishes Amazon's operational authority to process location data as part of service delivery and establishes the mechanism through which users can restrict such collection, affecting the scope of data processed during marketplace use.
Amazon collects your precise location data and uses it for advertising targeting — this can reveal sensitive information about your daily life including where you live, work, worship, or receive medical care.
ConductAtlas has identified this type of provision across 21 platforms. See the full comparison.
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