Amazon collects your precise geographic location to deliver location-based ads and search results, but you can limit this by changing your device's location settings.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise location data is among the most sensitive personal information because it can reveal home and work addresses, medical appointments, religious attendance, and other highly private activities.
Amazon collects your precise location data and uses it for advertising targeting — this can reveal sensitive information about your daily life including where you live, work, worship, or receive medical care.
How other platforms handle this
Uber collects precise or approximate location data from riders' and order recipients' mobile devices when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their device. Uber collects this data from the time a ride or order is requested ...
When you visit the Careers portion of our websites, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history and other in...
American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons. Due to the nature of our Services, we may collect travel i...
Monitoring
Amazon Marketplace has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"We collect and use your location information to provide location-based services, such as advertising and search results based on your location. You can choose not to provide your precise location by adjusting the location settings on your device.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
REGULATORY FRAMEWORK: CCPA/CPRA §1798.121 classifies precise geolocation as sensitive personal information requiring opt-in consent or opt-out rights. GDPR Art. 9 may apply where location data reveals special category information (e.g., health or religious affiliation). Washington My Health MY Data Act (SB 1155) covers location data that may reveal health information — enforcement by Washington AG. FTC Act Section 5 applies to deceptive location data collection and sharing. The FTC's 2023 enforcement action against Kochava for selling precise location data sets precedent.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Precise location data is among the most sensitive personal information because it can reveal home and work addresses, medical appointments, religious attendance, and other highly private activities.
Amazon collects your precise location data and uses it for advertising targeting — this can reveal sensitive information about your daily life including where you live, work, worship, or receive medical care.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon Marketplace.