This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational framework for Amazon's cross-site advertising infrastructure, distinguishing between the collection of behavioral data (authorized across multiple digital properties) and the display mechanism (which operates without personally identifying information in the ad itself). This reflects Amazon's technical approach to interest-based advertising deployment.
Under these terms, users' browsing activity across websites and applications is tracked and aggregated to inform advertising targeting. The authorization permits this data collection and use as a condition of accessing Amazon services, with the stated limitation that the resulting ads do not directly use personally identifying information in their delivery.
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cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
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"We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. We use cookies, pixels, and other similar technologies across websites and apps to collect information about your browsing behavior to serve you relevant advertising.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes the operational framework for Amazon's cross-site advertising infrastructure, distinguishing between the collection of behavioral data (authorized across multiple digital properties) and the display mechanism (which operates without personally identifying information in the ad itself). This reflects Amazon's technical approach to interest-based advertising deployment.
Under these terms, users' browsing activity across websites and applications is tracked and aggregated to inform advertising targeting. The authorization permits this data collection and use as a condition of accessing Amazon services, with the stated limitation that the resulting ads do not directly use personally identifying information in their delivery.
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