This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational basis for Zillow's behavioral profiling and advertising infrastructure, defining both internal data use and third-party data sharing relationships. It permits collection and analysis of granular real estate activity data to enable targeted marketing campaigns on and off the Zillow platform.
Users' real estate activity data—including searches, property views, and saved homes—is collected and used to create behavioral profiles that inform personalized advertising delivery. This data is also shared with advertising and analytics partners who deploy tracking technologies across websites to target advertisements to users based on their demonstrated real estate interests.
How other platforms handle this
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Microsoft uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to: provide and improve our products; personalize your experiences; make recommendations and display advertising. For advertising, we use data collected through our advertising services i...
We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...
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"We use your personal information, including your browsing history, search queries, property views, saved homes, and inferred preferences, to build a profile of your real estate interests and deliver personalized advertising and marketing communications. We partner with third-party advertising networks, analytics providers, and social media platforms to deliver targeted advertisements both on and off our Services. These third parties may use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your activity across different websites and services over time.— Excerpt from Zillow's Zillow Privacy Notice
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This provision establishes the operational basis for Zillow's behavioral profiling and advertising infrastructure, defining both internal data use and third-party data sharing relationships. It permits collection and analysis of granular real estate activity data to enable targeted marketing campaigns on and off the Zillow platform.
Users' real estate activity data—including searches, property views, and saved homes—is collected and used to create behavioral profiles that inform personalized advertising delivery. This data is also shared with advertising and analytics partners who deploy tracking technologies across websites to target advertisements to users based on their demonstrated real estate interests.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.