The policy discloses that sharing personal information with advertising partners may qualify as a 'sale' or 'sharing' under California law, and provides opt-out mechanisms via a footer link and app settings.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Zillow's compliance with CCPA/CPRA opt-out obligations and operationalizes the consumer right to halt advertising-related data transfers classified as sales or sharing under California law.
Interpretive note: The classification of specific advertising partner data transfers as 'sales' or 'sharing' under CCPA/CPRA depends on the technical and contractual specifics of each partner relationship, which are not fully detailed in the policy text.
Explicitly acknowledges California privacy law definitions and provides clear opt-out mechanism, making compliance with CCPA/CPRA requirements more transparent and actionable.
View full change record →Under this clause, users can opt out of the transfer of their personal information to third-party advertising partners by using the designated link or app setting; the terms authorize continued sharing absent an opt-out.
How other platforms handle this
To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
"We may share your personal information with third-party advertising partners in ways that may constitute a 'sale' or 'sharing' of personal information under California law. You have the right to opt out of the sale or sharing of your personal information. To exercise this right, click the 'Do Not Sell or Share My Personal Information' link in the footer of our websites or in the settings of our mobile apps.Excerpt from Zillow's Privacy Notice
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes Zillow's compliance with CCPA/CPRA opt-out obligations and operationalizes the consumer right to halt advertising-related data transfers classified as sales or sharing under California law.
Under this clause, users can opt out of the transfer of their personal information to third-party advertising partners by using the designated link or app setting; the terms authorize continued sharing absent an opt-out.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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