This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy states that Pinterest combines on-platform activity with external data to build interest profiles used for ad targeting; this inference-based profiling may engage GDPR provisions on automated decision-making and profiling, and CPRA's treatment of inferences as a category of personal information.
Interpretive note: The policy does not specify whether inferences include categories that would qualify as sensitive personal information under GDPR or CPRA, creating ambiguity about the applicable processing obligations for inference-based profiling.
Pinterest's policy states that it collects browsing and interaction data from third-party websites and apps through partner integrations, in addition to on-platform activity, and uses this combined data to build interest profiles for targeted advertising. The policy authorizes sharing of personal data including identifiers, device information, and inferred interests with advertising partners and measurement vendors. You can adjust your ad personalization preferences and review your data rights options at https://www.pinterest.com/settings/privacy.
How other platforms handle this
There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...
We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...
We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
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"We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with information from other sources to make inferences about your interests, preferences, and other characteristics.— Excerpt from Pinterest's Pinterest Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The policy states that Pinterest combines on-platform activity with external data to build interest profiles used for ad targeting; this inference-based profiling may engage GDPR provisions on automated decision-making and profiling, and CPRA's treatment of inferences as a category of personal information.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.