The policy discloses collection of precise geolocation data for service delivery, connection with real estate professionals, and advertising purposes, subject to user consent where required.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise geolocation is classified as sensitive personal information under CPRA and several other state privacy frameworks, triggering heightened use limitation and opt-out rights beyond those applicable to general personal information.
Interpretive note: The policy states geolocation is collected with consent or as necessary for services, but does not specify the technical mechanism for consent capture or whether advertising-related geolocation use requires separate consent.
Shifted from stating collection occurs to conditional 'may collect' language, added consent requirement, removed mention of sharing with third-party service providers, and added specific use case of connecting with real estate professionals.
View full change record →The agreement authorizes collection of precise geolocation data for listing recommendations, professional connections, and advertising; users in California and other states with sensitive data frameworks have the right to limit this collection and use.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"We may collect your precise geolocation data with your consent or as necessary to provide our services. We use this information to provide location-based features, to connect you with nearby real estate professionals, and to serve you with relevant listings and advertisements.Excerpt from Zillow's Privacy Notice
1.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Precise geolocation is classified as sensitive personal information under CPRA and several other state privacy frameworks, triggering heightened use limitation and opt-out rights beyond those applicable to general personal information.
The agreement authorizes collection of precise geolocation data for listing recommendations, professional connections, and advertising; users in California and other states with sensitive data frameworks have the right to limit this collection and use.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.