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The policy enumerates categories of personal information collected, including identifiers, financial data, precise geolocation, device information, communications content, and inferred profile data derived from collected information.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the scope of Zillow's data collection across its platforms and is foundational to evaluating the company's obligations under CCPA/CPRA, which requires disclosure of collected categories and their purposes.
Provides comprehensive disclosure of data categories including inferences and profiling, which increases transparency about algorithmic decision-making and personal data processing.
View full change record →The agreement authorizes collection of a broad set of personal data categories including financial, location, and behavioral information; users providing this data through Zillow's platforms are subject to these collection practices as described.
How other platforms handle this
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The right to access the data collected about you
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"We collect information you provide to us directly, information we collect automatically when you use our services, and information we receive from third parties. This includes identifiers (such as name, email address, phone number), financial information (such as mortgage and home value data), geolocation data, device and usage information, communications content, and inferences drawn from this information to create a profile about you.Excerpt from Zillow's Privacy Notice
1. REGULATORY LANDSCAPE: This provision engages CCPA/CPRA category disclosure requirements, which mandate listing all categories of personal information collected and the purposes for which each category is used. The collection of financial information may also engage the GLBA Privacy Rule for mortgage-related services offered through Zillow Home Loans and affiliated entities, with CFPB and FTC as relevant authorities. Collection of precise geolocation is treated as sensitive personal information under CPRA and several other state frameworks. 2. GOVERNANCE EXPOSURE: Medium. The breadth of collected categories, particularly precise geolocation and financial data, creates heightened obligations under CPRA's sensitive personal information framework, including the right to limit use and disclosure. Compliance teams should verify that sensitive data processing is limited to disclosed purposes. 3. JURISDICTION FLAGS: California residents have CPRA rights to limit use of sensitive personal information including precise geolocation and financial data. Virginia, Colorado, and Connecticut privacy laws impose similar restrictions on sensitive data categories. Financial data processed in connection with mortgage services may trigger GLBA obligations regardless of state. 4. CONTRACT AND VENDOR IMPLICATIONS: Data mapping should confirm that all third-party service providers receiving these data categories are bound by appropriate data processing agreements. Vendors receiving financial data should be assessed for GLBA compliance where applicable. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should maintain an up-to-date data inventory mapping each collected category to its disclosed purpose, retention period, and sharing recipients. The sensitive personal information categories, including precise geolocation and financial data, should be reviewed against CPRA's use limitation requirements and state law equivalents.
Regulatory citations, enforcement risk, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes the scope of Zillow's data collection across its platforms and is foundational to evaluating the company's obligations under CCPA/CPRA, which requires disclosure of collected categories and their purposes.
The agreement authorizes collection of a broad set of personal data categories including financial, location, and behavioral information; users providing this data through Zillow's platforms are subject to these collection practices as described.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.