The policy enumerates categories of personal information collected, including identifiers, financial data, precise geolocation, device information, communications content, and inferred profile data derived from collected information.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the scope of Zillow's data collection across its platforms and is foundational to evaluating the company's obligations under CCPA/CPRA, which requires disclosure of collected categories and their purposes.
Provides comprehensive disclosure of data categories including inferences and profiling, which increases transparency about algorithmic decision-making and personal data processing.
View full change record →The agreement authorizes collection of a broad set of personal data categories including financial, location, and behavioral information; users providing this data through Zillow's platforms are subject to these collection practices as described.
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We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
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"We collect information you provide to us directly, information we collect automatically when you use our services, and information we receive from third parties. This includes identifiers (such as name, email address, phone number), financial information (such as mortgage and home value data), geolocation data, device and usage information, communications content, and inferences drawn from this information to create a profile about you.— Excerpt from Zillow's Zillow Privacy Notice
1. REGULATORY LANDSCAPE: This provision engages CCPA/CPRA category disclosure requirements, which mandate listing all categories of personal information collected and the purposes for which each category is used. The collection of financial information may also engage the GLBA Privacy Rule for mortgage-related services offered through Zillow Home Loans and affiliated entities, with CFPB and FTC as relevant authorities. Collection of precise geolocation is treated as sensitive personal information under CPRA and several other state frameworks. 2. GOVERNANCE EXPOSURE: Medium. The breadth of collected categories, particularly precise geolocation and financial data, creates heightened obligations under CPRA's sensitive personal information framework, including the right to limit use and disclosure. Compliance teams should verify that sensitive data processing is limited to disclosed purposes. 3. JURISDICTION FLAGS: California residents have CPRA rights to limit use of sensitive personal information including precise geolocation and financial data. Virginia, Colorado, and Connecticut privacy laws impose similar restrictions on sensitive data categories. Financial data processed in connection with mortgage services may trigger GLBA obligations regardless of state. 4. CONTRACT AND VENDOR IMPLICATIONS: Data mapping should confirm that all third-party service providers receiving these data categories are bound by appropriate data processing agreements. Vendors receiving financial data should be assessed for GLBA compliance where applicable. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should maintain an up-to-date data inventory mapping each collected category to its disclosed purpose, retention period, and sharing recipients. The sensitive personal information categories, including precise geolocation and financial data, should be reviewed against CPRA's use limitation requirements and state law equivalents.
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This provision establishes the scope of Zillow's data collection across its platforms and is foundational to evaluating the company's obligations under CCPA/CPRA, which requires disclosure of collected categories and their purposes.
The agreement authorizes collection of a broad set of personal data categories including financial, location, and behavioral information; users providing this data through Zillow's platforms are subject to these collection practices as described.
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