Google provides a centralized dashboard (myaccount.google.com) where you can review, edit, download, and delete the personal data Google has collected about you, and control settings like ad personalization and location tracking.
This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework through which users exercise control over their account data and service settings. The availability of these controls structures how users can manage their information practices within the Google service ecosystem.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →This provision was substantially restructured and renamed to 'User Data Access, Export, and Deletion Rights' with severity downgraded to low, focusing narrowly on export and deletion rights while removing the comprehensive list of privacy controls and settings options.
View full change record →All data collection features — including location history, web and app activity, YouTube history, and ad personalization — are enabled by default for Google account holders, so you must actively visit myaccount.google.com/data-and-privacy to review and restrict what Google collects about you.
How other platforms handle this
For campus users only, we may provide identifiers to select food service providers that operate restaurants and other food ordering and delivery services on your campus so that they can communicate directly with you and send you personalized communications and marketing. Please see Section 2.1 below...
We will share individual user information with companies, organizations or individuals outside of Google if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to: meet any applicable law, regulation, legal process or enforceable govern...
We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.
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"You have choices regarding the information we collect and how it's used. This section describes key controls for managing your privacy across our services. All Google users can access, edit, download, and delete their information by accessing their Google Account. We also built a place for you to review and control information saved in your Google Account. Your Google Account includes: Privacy controls, Activity Controls, Ad Settings, About me, Shared endorsements, Sites and apps that use your Google services.— Excerpt from YouTube Ads's Google Privacy Policy
REGULATORY FRAMEWORK: User control mechanisms engage GDPR Arts. 15–22 (data subject rights: access, rectification, erasure, restriction, portability, objection, and rights related to automated decision-making); CCPA/CPRA §§1798.100 (right to know), 1798.105 (right to delete), 1798.110 (right to know categories), 1798.115 (right to know third parties), 1798.120 (right to opt out), and 1798.125 (non-discrimination for exercising rights). The EDPB's guidelines on data subject rights and the California AG/CPPA enforcement guidance are directly applicable.
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This provision establishes the operational framework through which users exercise control over their account data and service settings. The availability of these controls structures how users can manage their information practices within the Google service ecosystem.
All data collection features — including location history, web and app activity, YouTube history, and ad personalization — are enabled by default for Google account holders, so you must actively visit myaccount.google.com/data-and-privacy to review and restrict what Google collects about you.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.