This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational scope of data collection to include sources outside the Yelp platform itself, enabling the service to maintain consolidated user profiles that incorporate external behavioral data, transaction history from listed businesses, and information from partner networks.
Under this clause, users' Yelp accounts may incorporate data from connected social media accounts, purchase history with Yelp-listed businesses, and information shared by advertising and analytics partners. The terms apply as written upon continued use of the service, authorizing this data aggregation without requiring explicit consent at each collection point.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"We may collect information about you from third parties, such as through your social media accounts (e.g., if you connect your Facebook account to your Yelp account), from data providers, and from our advertising and analytics partners. We may combine this information with data we collect about you through the Service. We may also receive information from businesses listed on our Service about their interactions with you (e.g., if you made a purchase from a business listed on Yelp).— Excerpt from Yelp's Yelp Privacy Policy
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This provision establishes the operational scope of data collection to include sources outside the Yelp platform itself, enabling the service to maintain consolidated user profiles that incorporate external behavioral data, transaction history from listed businesses, and information from partner networks.
Under this clause, users' Yelp accounts may incorporate data from connected social media accounts, purchase history with Yelp-listed businesses, and information shared by advertising and analytics partners. The terms apply as written upon continued use of the service, authorizing this data aggregation without requiring explicit consent at each collection point.
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