98 Total
34 High severity
56 Medium severity
8 Low severity

Key Facts

What may Yelp use AI technologies to do with users' contributions and interactions?
Yelp may use AI technologies to analyze and process users' contributions and interactions in order to provide personalized experiences, content recommendations, and relevant information based on user activity.
Can Yelp use AI technologies to provide personalized experiences?
Yelp may use AI technologies to analyze and process users' contributions and interactions in order to provide personalized experiences, content recommendations, and relevant information based on user activity.
What may Yelp use AI technologies to do?
Yelp may use AI technologies to train or fine-tune AI models.
What does Yelp do to certain public posts upon account closure?
Yelp removes certain public posts from view or dissociates them from a user's account profile upon account closure, but may retain information about the user for purposes authorized under its Privacy Policy.
May Yelp use account information to personalize user experience?
Yelp may use account information to personalize user experience, make more relevant recommendations, and for advertising or ad attribution.
May Yelp use account information for advertising or ad attribution?
Yelp may use account information to personalize user experience, make more relevant recommendations, and for advertising or ad attribution.
What may Yelp share with third-party service providers to facilitate Yelp's advertising programs?
Yelp may share users' advertising identifiers, and cryptographic hashes of their email address, phone number, or IP address with third-party service providers to facilitate Yelp's advertising programs.
Can Yelp share users' advertising identifiers with third-party service providers?
Yelp may share users' advertising identifiers, and cryptographic hashes of their email address, phone number, or IP address with third-party service providers to facilitate Yelp's advertising programs.
Can businesses remove their business pages by closing their accounts?
Yelp establishes that businesses cannot remove their business pages, ratings, or reviews by closing their accounts.
Can businesses remove ratings or reviews by closing their accounts?
Yelp establishes that businesses cannot remove their business pages, ratings, or reviews by closing their accounts.
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Summary

This document explains what data Yelp collects about you, how it uses that data, and who it shares it with. Yelp may collect your location continuously in the background, use your account information for advertising, and share hashed versions of your personal contact details with outside advertising partners. Closing your account does not delete all of your information, and your reviews and ratings remain on the platform regardless.

Analysis

Yelp's Privacy Policy establishes the scope of data collection, use, sharing, and retention practices governing users of the platform. Yelp may collect precise geolocation continuously — including during background app operation — and use account information, location data, and behavioral interactions for personalization, recommendations, and advertising, including ad attribution. Personal identifiers and hashed contact data are shared with third-party advertising service providers. AI technologies may analyze user contributions and interactions for personalization and may also be used to train or fine-tune AI models. Account closure does not result in full data deletion, as Yelp retains information for purposes authorized under the policy, and business pages, ratings, and reviews persist independently of account status.

What this means for you

Users of Yelp are subject to continuous background location collection if the app has been granted location access, and their account information — including hashed email addresses, phone numbers, and IP addresses — may be shared with third-party advertising providers. A broad range of user-generated content, including bookmarks and collections, is made publicly accessible by default. AI systems may analyze user contributions and interactions and may use that data for AI model training. Closing an account removes or dissociates certain public posts but does not result in full deletion of personal information. If you want to limit background location collection, you can revoke the app's location access through your device settings.

Institutional Analysis
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Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.

Featured, High severity

Complete Provision Index

Every distinct legal provision identified in this document. Featured provisions appear above with analysis.

98 provisions
12 featured
17 clause types
34 high severity
Targeting and Audience Restrictions 1 1 high
Content Moderation 1
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Mapped Governance Frameworks

CCPA/CPRA
California, USA
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FTC Act Section 5
United States Federal
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GDPR
European Union
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Archival ProvenanceSource & Archival Record
Last Captured August 13, 2026 00:37 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000240
Version ID CA-V-005753
SHA-256 05bbb2d3058812ae44bb1ef92ca19df3e4b94d57b9d8375a085802b491ab684d
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

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