Yelp shares your search activity, the businesses you look at, and how you interact with ads with outside advertising companies to show you targeted ads and measure whether those ads worked.
This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing behavioral data including search queries and business page views with advertising networks means your Yelp activity profile can be combined with data from other platforms by third parties, potentially enabling detailed cross-platform profiling.
Your search queries, page views, and ad interactions on Yelp may be transmitted to third-party advertising networks, which can use this data to build or enrich profiles about you across multiple platforms and services.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may share personal information, including information about your activity on the Service (such as your search queries, the businesses you view, and your interactions with advertising), with third-party advertising partners to provide you with targeted advertising. We may also share data with advertising partners to measure the effectiveness of advertising campaigns.Excerpt from Yelp's Privacy Policy
REGULATORY LANDSCAPE: Under CCPA/CPRA, sharing personal information for cross-context behavioral advertising constitutes 'sharing' and triggers the right to opt out.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Sharing behavioral data including search queries and business page views with advertising networks means your Yelp activity profile can be combined with data from other platforms by third parties, potentially enabling detailed cross-platform profiling.
Your search queries, page views, and ad interactions on Yelp may be transmitted to third-party advertising networks, which can use this data to build or enrich profiles about you across multiple platforms and services.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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