If you grant permission, Yelp can collect your exact GPS location and use it for search results, analytics, and targeted advertising; even without permission, Yelp may estimate your location from your IP address.
This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise geolocation is a sensitive data category under several US state privacy laws and GDPR, and its use for advertising purposes beyond core service functionality is a meaningful data practice that users may not anticipate.
Granting Yelp location permissions allows the platform to collect and use your precise GPS coordinates for advertising in addition to search features; even without explicit permission, your approximate location is inferred from your IP address and used for analytics and ad targeting.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"We may collect and use your precise location data (including GPS and Wi-Fi networks) if you provide us with permission to do so through your device settings or through the Service. We may also derive your approximate location from other data we collect from you (such as IP address). We use location data to provide location-based services (such as search results and other personalized content), for research and analytics purposes, and for advertising.Excerpt from Yelp's Privacy Policy
REGULATORY LANDSCAPE: Precise geolocation is classified as sensitive personal information under CCPA/CPRA, giving California residents the right to limit its use.
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Precise geolocation is a sensitive data category under several US state privacy laws and GDPR, and its use for advertising purposes beyond core service functionality is a meaningful data practice that users may not anticipate.
Granting Yelp location permissions allows the platform to collect and use your precise GPS coordinates for advertising in addition to search features; even without explicit permission, your approximate location is inferred from your IP address and used for analytics and ad targeting.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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